eDivvy.com Helps Families Spoil Dad This Father`s Day by Spending Less and Giving More

Group gift-giving is fast, easy and fun with unique gift ideas from eDivvy
LOS ANGELES--(Business Wire)--
Father`s Day, the perfect occasion for a family to come together and celebrate
all that Dad does from grilling and weeding to building and cleaning. Dads
deserve this one day to put up their feet and enjoy friends and family. Finding
the right way to show Dad you care can be a difficult task and gifting with the
entire family can be quite the undertaking which is precisely why eDivvy.com
(www.edivvy.com) was invented. eDivvy.com makes it a snap for friends and family
to choose and split the cost of a gift this Father`s Day.

While many group gifting sites only offer the option of giving gift cards,
eDivvy.com breaks the mold by partnering with top retailers like Amazon.com,
Apple Store, Macy`s, REI, Sur La Table and other leaders (view all at
http://www.edivvy.com/learnmore/merchants/) to provide top Father`s Day gift
options like men`s watches and garden tools. Going the next step, eDivvy makes
choosing that gift - often the toughest part of group giving - a breeze through
expert advice. A few of the top expert recommended gifts available on eDivvy.com
for Father`s Day include a Fire Stone Legacy Barbeque from Barbeques.com (spilt
6 ways - $74.83), Danby Beer Keg Cooler from The Wine Enthusiast (split 6 ways-
$104.17) and an Albright Tackle 4 Piece Fly Rod with Tube from Sports Authority
(split 6 ways - $25.00).

eDivvy.com is remarkably easy to use. The organizer of the group gift creates
their event by choosing the occasion and an invitation design to match. They
customize their invite information and then select the product(s) they want to
group gift. After a few more simple customizations, they add the email addresses
of those they wish to invite to group gift and send. eDivvy.com takes over from
there. Once each e-mail recipient receives the email on behalf of the organizer,
they can choose how much they want to contribute, and charges that amount to a
major credit card through eDivvy`s highly secure process. Once the group gift is
fully funded, eDivvy.com ensures the gift is shipped directly to the recipient
from the retailer from which it was chosen. All of those who contributed to the
gift can also sign a virtual gift card for the recipient. The organizer can
check in throughout the process, see who has contributed and the remaining
amount needed to purchase the gift, and send gentle reminders if need be.

"Many families have several members living all over the country which makes
splitting the cost of a gift offline nearly impossible. Selecting the right
gift, collecting the funds, and purchasing the gift can take days or even weeks
and we knew there was a better way to re-energize the joy of giving as a group,"
says eDivvy.com president Eden Jarrin. "We developed eDivvy.com from the group
organizer`s point of view by creating a simple and fun process to customize your
group gift invitation, as well as provide the best gift choosing experience
possible which is reflected in the blue chip list of retailers and brands you
see on our site today."

eDivvy.com can also be tapped for charity fundraising, wedding registries,
birthdays, teacher gifts and so much more. With today`s tight economy, now is
right moment for an idea like eDivvy.com. "People still want to delight their
friends, family and business acquaintances, but for obvious reasons may feel
less able to. Splitting the cost of a more expensive gift is the solution," said
Jarrin.

New retailers and gift options are regularly being added to the site. Follow
news, unique gift ideas, and more at http://www.edivvy.com/blog/.

The Dowd Agency
Becky Auslander, 212-686-7777
becky@dowdagency.com
or
Annie Taplin, 212-686-7777
annie@dowdagency.com

Copyright Business Wire 2009