Newegg Inc. Sues Kohl's for Trademark Infringement

CITY OF INDUSTRY, CA, May 18 (MARKET WIRE) --
Newegg Inc., the second-largest online-only retailer in North America,
today announced that it has filed a complaint in the United States
District Court for the Central District of California against Kohl's
Corporation for trademark infringement and unfair competition.

The lawsuit alleges that Kohl's recent use of the slogan "The More You
Know, The More You Kohl's" misappropriates Newegg's trademark rights in
its registered mark, ONCE YOU KNOW, YOU NEWEGG(R), in an effort to trade
on the good will associated with the well-known Newegg slogan. Newegg
received a certificate of registration for its mark from the United
States Patent and Trademark Office on September 5, 2006, but the company
has been extensively using the mark since July 2004.

Lee Cheng, general counsel of Newegg Inc., noted: "Newegg's name and our
registered trademarks are all carefully considered in order to reflect and
reinforce our core values and create a unique 'persona' for our company.
Most importantly, they reflect the proposition that intelligent and savvy
customers -- those people who are 'in the know' will shop at Newegg and
tell their friends about us, because they understand and appreciate the
value of our broad product selection, lightning-fast fulfillment and
'customer is always right' service philosophy. We have spent millions
building up this reputation, and we would be remiss if we did not
vigorously protect our trademarks and do everything in our power to
prevent other companies from attempting to capitalize on our success in
launching or bolstering their own competitive businesses. An organization
such as Kohl's should fully understand the value of an excellent brand
and the necessity of protecting trademarks, and if Kohl's expects others
to respect its trademark rights, then it should respect Newegg's rights
as well."

"Newegg's dedication to customers has been recognized consistently in
numerous leading national surveys," said Bernard Luthi, Newegg's vice
president of merchandising and marketing. "For instance, we were ranked #1
in the latest University of Michigan/Foresee customer satisfaction survey
of internet retailers, and we placed #6 in the National Retail
Federation/American Express 2008 Awards for customer service among all
national retailers, including many with legendary reputations for customer
service."

Newegg is seeking injunctive relief to prevent Kohl's from continuing its
advertising campaign and to immediately cease all use of the infringing
slogan, as well as monetary damages for lost revenue, corrective
advertising, and damage to Newegg's trademark.

About Newegg Inc.

Founded in 2001, Newegg Inc. is the second-largest online-only retailer in
the United States with gross sales of more than $2 billion annually. The
award-winning website, www.newegg.com, boasts more than 12 million
registered users and regularly earns industry-leading customer service
ratings. Newegg offers customers a comprehensive selection of the latest
high-tech products, detailed product descriptions and images, links to
manufacturer websites and related products. The website also provides
how-to information and over 1.3 million customer product reviews. For
further information, please contact the Newegg Legal Department at
626-271-9700 x. 22015 or visit www.newegg.com.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=985033

PRESS CONTACT

Lee Cheng
General Counsel
Newegg Inc.
Phone: (626) 271-9700 x. 20015
Email: Email Contact

Sara Trujillo
DBA Public Relations
(212) 388-1400
Email Contact

Copyright 2009, Market Wire, All rights reserved.

-0-