SEGA and Interactive Game Group Bring First-Ever Interactive Pilates Workout Experience to the Wii with Daisy Fuentes

Daisy Fuentes Pilates Brings Popular Mind-Body Regime into Homes, with
Individualized Coaching and Self-Monitoring, in English and Spanish
SAN FRANCISCO--(Business Wire)--
SEGA of America, Inc. today announced Daisy Fuentes Pilates, the first Pilates
workout program for the Wii. Set at a lush tropical resort and hosted by Daisy
Fuentes, longtime Pilates icon and star of the entertainment industry, the title
supports the Wii Balance Board. Created in partnership with Interactive Game
Group, Daisy Fuentes Pilates features customizable workouts, fitness tracking,
real-time coaching and interactive feedback.

Daisy Fuentes Pilates, the first self-titled Pilates endeavor, goes beyond the
one-way, static workouts of traditional DVDs using the Wii`s controls to monitor
movements and offer instant feedback, ensuring proper body motion so players get
the most from every Pilates session. Players stay on track following the
integrated, on-screen "timing bar" as well as the real-time feedback from Daisy
Fuentes herself, whose voice guides the exercises. Players will be able to
choose between English and Spanish.

"This is a great way to get Pilates training that fits your schedule and
lifestyle," said Daisy Fuentes. "You can start out as an absolute beginner then
move into intermediate and advanced levels -- all at your own pace, in the
comfort of your own home, and with responsive feedback that helps ensure you`re
mastering core skills correctly before you advance."

Developed by Joseph Pilates in the early twentieth century, Pilates has become
the exercise program of choice for a growing number of enthusiasts on a
worldwide scale. Daisy Fuentes Pilates is built around 10 fundamental exercises
that players craft into individual workout routines depending on their level of
intensity (Beginner, Intermediate or Advanced). Players can track their results
-- mapping the total amount of exercise completed and how well each movement was
performed. Daisy Fuentes also offers exercise and healthy diet tips throughout
the program to encourage a full-body approach to health and well-being.

"Pilates is like no other exercise," Daisy Fuentes continued. "It makes your
muscles long and lean - not bulky. It focuses on the connection between your
mind and body, giving you smooth control over your movements. And the Wii is a
great way to practice it - whether you`re getting started for the first time or
looking for a more convenient way to integrate Pilates into your ongoing
exercise routine."

"More and more people are choosing to work-out at home," said SEGA of America`s
VP of Marketing, Sean Ratcliffe. "Daisy`s targeted program for the Wii is a very
effective way for the millions of Americans who practice Pilates to bring the
experience into their living rooms, without losing the value of a group class
and an instructor."

Cuban-born Daisy Fuentes became a household name as an international television
star on MTV and MTV Latino; and the first Latin worldwide spokesperson for
Revlon. In her storied career she has hosted numerous national television shows,
including House of Style and America`s Funniest Home Videos. In 2004, Daisy
launched a fashion line, which now includes clothing, fragrances, handbags,
accessories, sportswear and more. Daisy Fuentes was the spokesperson for the
best-selling Winsor Pilates DVD series for many years.

Frédéric Chesnais, founder of Interactive Game Group and Executive Producer for
the Title, added: "This project is exactly why I have created I2G, to bring
talented people together and facilitate the creation and distribution of
interactive entertainment."

The game has been developed by Collision Studios in Los Angeles.

Daisy Fuentes Pilates will be released late summer 2009.

About SEGA of America, Inc.

SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA
Corporation, a worldwide leader in interactive entertainment both inside and
outside the home. The company develops, publishes and distributes interactive
entertainment software products for a variety of hardware platforms including
PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony
Computer Entertainment Inc. SEGA of America`s Web site is located at
www.sega.com.

About Interactive Game Group, LLC

Interactive Game Group (I2G) is a company creating, acquiring and licensing
video games and other interactive entertainment properties, whether packaged
media, online or wireless. Created by Frederic Chesnais, former Chief Executive
Officer of Atari Interactive, I2G is developing and financing a portfolio of
video game properties, joining forces for each project with the best studios,
publishers and distributors.

About Collision Studios

Collision Studios was founded in 2005 by industry veterans with a passion for
games. Bringing together experienced talent from the Games, Film and Television
industries, Collision has a unique view to both existing and original
entertainment franchises. Collision is licensed to develop on all major console
and handheld platforms, including the Nintendo DS, NintendoDSi and Wii, the Sony
PlayStation Portable, PlayStation 3, Microsoft Xbox 360 as well as the iPhone.

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Access Communications for SEGA
Caroline Capers, 615-320-1489
ccapers@accesspr.com
or
SEGA of America
Tali Fischer
Tali.fischer@sega.com

Copyright Business Wire 2009