Games for Health Conference Announces First Cognitive Health Track Powered by SharpBrains

Games for Health Conference Announces First Cognitive Health Track Powered by
SharpBrains

Featured June 11-12 at the 5th Annual Games for Health Conference

PORTLAND, Maine, May 18 /PRNewswire-USNewswire/ -- The Games for Health
Project, organizers of the 5th Annual Games for Health Conference, today
announced its first Cognitive Health Track powered by SharpBrains, a leading
market research company focused on the brain fitness and the cognitive health
market.

The Cognitive Health track builds upon previous year's sampling of sessions
looking at cognitive health and fitness, expanding to a full two-day track at
The Games for Health Conference, June 11-12, Boston, MA. The Conference
features the largest gathering of organizations interested in the intersection
between videogames, health and healthcare.

"There is already a very active cognitive health videogames industry and field
of research," said Ben Sawyer, co-founder of the Games for Health Conference.
"We partnered with SharpBrains to bring their expertise in this field our
conference planning. Together we have for the first time created a powerful
set of sessions and a much needed conversation with researchers,
thought-leaders and industry pioneers who will attend the event in June."

The track features a dozen sessions covering research findings and
partnerships, implementation in insurance, consumer and clinical settings, and
special sessions looking at innovative areas such as driver safety, healthy
aging, attention deficits, stroke/traumatic brain injury, schizophrenia and
multiple sclerosis.

"The convergence of interactive media such as videogames with cognitive
science opens the door to innovative and scalable approaches to cognitive
health that may complement traditional interventions. We see much opportunity
-- and much confusion. Our partnership with Games for Health enables a much
needed conversation to look far and wide and to ensure the sustainability of
using "serious games" to measure and improve cognitive health," said Alvaro
Fernandez, CEO & co-founder of SharpBrains, will host the track.

Session and key speakers for the cognitive health track include:

-- Bird's Eye View of Cognitive Health Innovation, including public
release of the book The SharpBrains Guide to Brain Fitness, with
Alvaro
Fernandez
-- The Allstate-Posit Science Partnership: Cognitive Training for Safer
Driving, Tom Warden, Assistant Vice President and Leader of Allstate
Insurance's Research and Planning Center, and Henry Mahncke, Vice
President, Research & Outcomes at Posit Science
-- The Road Ahead: 5 Bottlenecks And Potential Solutions, with above
speakers and Evian Gordon, CEO of Brain Resource, and Peter
Christianson, President of Young Drivers of Canada
-- Frontiers in Cognitive Neuroscience Research, with Dr. Daphne
Bavelier,
Assistant Professor at University of Rochester's Department of
Brain and Cognitive Science, and Dr. Joshua Steinerman, Assistant
Professor of Neurology at New York's Albert Einstein College of
Medicine

-- A Venture Capitalist's View of the Opportunity and Challenges
Ahead, with Tim Chang, Principal at Norwest Venture Partners, investor
in Lumos Labs)

Complete details for Games for Health 2009 can be found online at
http://www.gamesforhealth.org. Registration is open through June 11, 2009.

About Games For Health
Games for Health, the leading professional community in the field of health
games, unites the best minds in health care and game development to advance
game technologies that improve people's health and the delivery of health
care. Through their national and regional events, as well as extensive online
resources, Games for Health brings together researchers, medical professionals
and game developers to share best practices and forge new, game-based
solutions to pressing health and health care challenges. Games for Health is
funded primarily by the Robert Wood Johnson Foundation's Pioneer Portfolio,
which supports innovative ideas that may lead to significant breakthroughs in
the future of health and health care. It was founded in 2004 by the Serious
Games Initiative, a project of the Woodrow Wilson International Center for
Scholars dedicated to applying innovative games and game technologies to a
range of public and private policy, leadership and management issues. For more
information, visit www.gamesforhealth.org.

About SharpBrains
SharpBrains is a market research & advisory firm devoted to helping companies,
health providers, investors, policy makers and individuals navigate the brain
fitness and cognitive health field. The company was co-founded by executive
Alvaro Fernandez, member of the Global Agenda Councils initiative run by the
World Economic Forum, and neuroscientist Dr. Elkhonon Goldberg,
internationally renowned for his clinical work, research, and writing.
SharpBrains recently released the report The State of the Brain Fitness
Software Market 2009, and will publicly unveil the consumer guide The
SharpBrains Guide to Brain Fitness during the conference. For more
information, visit www.sharpbrains.com.

About Games for Health Conference Sponsors
The Games for Health Conference is held in partnership with the Robert Wood
Johnson Foundation's Pioneer Portfolio, which has served as the leading
sponsor of the Games for Health Project since 2004. The Pioneer Portfolio
supports innovative ideas that may lead to significant breakthroughs in the
future of health and health care; having recognized the transformative
potential of games, its support has helped Games for Health to become the
leading professional community in the growing health games arena.

Humana Inc., one of the nation's largest health benefits companies, will also
return as a premiere health care sponsor this year, providing support for
several conference activities. Humana will present new initiatives from the
Humana Games for Health (HG4H) program, which officially launched at the Games
for Health conference in 2008.

Additional Sponsors include: International Game Developers Association,
Virtual Heroes, Mass Technology Leadership Council, Muzzy Lane, H.I.L. Forum,
Business Resource Team, Entertainment Consumers Association, Massachusetts
Office of Travel & Tourism, Mary-Margaret Network, Breakaway Ltd and MODSIM
World Conference & Expo.

SOURCE Games for Health Project

Shannon Varroney of Games for Health Project, +1-703-741-7057