CafePress Launches Fan-Designed American Idol Merchandise

SAN MATEO, Calif.--(Business Wire)--
CafePress, the biggest online destination for user-designed apparel and gifts,
announced today a partnership with America`s #1 television show American Idol
which will allow fans to create their own Idol-inspired merchandise and buy
products designed by other enthusiasts.

By visiting Cafepress.com, Idol supporters can get started on their own design
or choose from existing ones including "Kris Allen Kick Awesome!" "Adamazing",
"That was just ah-right for me dawg", and "The host with the most". As of today,
Idol fans have designed more than 250,000 products at the American Idol Fan
Portal on CafePress.com, with many more being added daily.

"We`re thrilled to be working with American Idol," said CafePress Vice President
of Marketing Amy Maniatis. "Idol fans are incredibly passionate about their
favorite contestants, and this partnership gives them an outlet for expressing
that passion through merchandise."

As the season builds to its May 20th finale and fan excitement reaches its peak,
timing is ideal for fans to get more involved in the excitement of the programme
in real time through merchandising.

"We`re excited to give fans a new way to express support for their favorite Idol
performers and judges," said Nora Wong, senior manager of consumer products for
FremantleMedia Enterprises, North America, who brokered the deal. "The
fan-designed merchandise gives Idol fanatics a fresh, fun and creative way to
connect with the show."

To learn more about the fan portal and the rules for submitting designs, visit
http://shop.cafepress.com/american-idol.

About CafePress

CafePress is the leader in User-Generated Commerce and offers sellers turnkey
e-commerce services to independently create and sell a wide variety of products,
and offers buyers unique merchandise across virtually every topic. Launched in
1999, CafePress has empowered individuals, organizations and businesses to
create, buy and sell customized merchandise online using the company's unique
print-on-demand and e-commerce services. Today, CafePress is a growing network
of over 6.5 million members who have unleashed their creativity to transform
their artwork and ideas into unique gifts and new revenue streams. For more
information visit CafePress at www.cafepress.com.

About "American Idol"

AMERICAN IDOL is created and executive-produced by Simon Fuller, founder of 19
Entertainment; and executive-produced by Cecile Frot-Coutaz, CEO, FremantleMedia
North America; and Ken Warwick, executive producer, FremantleMedia North
America.

About FremantleMedia North America

FremantleMedia North America (FMNA) is the U.S. production division of global
media giant FremantleMedia. Based in Burbank, California, FMNA produces
entertaining and innovative television programs for network, cable and
syndicated platforms, including the Emmy-nominated musical/reality phenomenon
"American Idol" (FOX), "American Idol Rewind" (syndicated), "American Idol
Extra" (Fox Reality), "America`s Got Talent" (NBC), "Celebrity Family Feud"
(NBC), "The Osbournes: Reloaded" (FOX), "Hole In The Wall" (FOX), "Farmer Wants
A Wife" (The CW), "The Phone" (MTV), "Rock The Cradle" (MTV), "Can You Duet"
(CMT), "The Janice Dickinson Modeling Agency" (Oxygen), "Family Feud"
(syndicated), "Million Dollar Password" (CBS), and the longest-running game show
in television history, "The Price Is Right" (CBS).

ABOUT FREMANTLEMEDIA ENTERPRISES & FREMANTLEMEDIA

FremantleMedia Enterprises is the brand extension arm of FremantleMedia,
offering a one-stop-shop for all Licensing, Distribution and Home Entertainment.
It is a division of FremantleMedia, one of the largest international creators
and producers of entertainment brands in the world with leading prime time
drama, serial drama, entertainment and factual entertainment programming in over
40 countries worldwide. FremantleMedia is a subsidiary of RTL Group, Europe's
largest television and radio broadcast company, which is 90% owned by
Bertelsmann AG, an integrated media and entertainment company that commands
leading positions in the world's media markets. For further information, visit
http://www.fremantlemedia.com.

CafePress
Marc Cowlin, 650-655-3039
pr@cafepress.com
or
Nyla Saleh, 212-704-8101
Nylah.saleh@Edelman.com

Copyright Business Wire 2009