Buxton Finalizes Strategic Alliance with Experian with the Integration of Experian's Market Planning Services

Experian's Market Planning Arm, Formerly Predictive Analytics, Now Fully
Incorporated within Buxton
FORT WORTH, Texas--(Business Wire)--
Buxton, the industry leader in customer analytics, recently announced a
strategic alliance with Experian, a global information services company
providing analytical and marketing services to organizations and consumers. The
alliance is now finalized with the integration of Predictive Analytics.

"The combination of Experian's data, technology and retail modeling systems with
Buxton's market planning and customer analytics experience makes us the industry
leader for businesses looking for guidance and market optimization for making
critical real estate, marketing and merchandising decisions," said Charles
Wetzel, president and chief operating officer for Buxton.

The agreement expands the availability of strategic location intelligence
services to all types of retailers, municipalities, health care providers and
consumer packaged goods companies throughout the United States.

"Finalizing this last step in the partnership with Buxton gives market planners
the best information, tools and advice for creating and refining their growth
and business strategies , all at their fingertips, " said Rick Erwin, senior
vice president and general manager for Experian.

Utilizing Experian's vast array of consumer demographic data allows Buxton to
work on projects in 26 different countries and use a great breadth of variables
when performing modeling projects for clients here in the United States.

About Experian

Experian is a global leader in providing information, analytical and marketing
services to organizations and consumers to help manage the risk and reward of
commercial and financial decisions. Combining its unique information tools and
deep understanding of individuals, markets and economies, Experian partners with
organizations around the world to establish and strengthen customer
relationships and provide their businesses with competitive advantage.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent
of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland,
and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The
Group employs approximately 15,500 people in 38 countries worldwide, supporting
clients in more than 65 countries around the world. Revenue for the year ended
March 31, 2008, was $4 billion.

For more information, visit http://www.experianplc.com.

About Buxton

Since 1994, Buxton has been the industry leader in customer analytics for the
retail industry. Its focus now includes healthcare organizations, consumer
packaged goods manufacturers and city governments. Buxton draws from its
individual- and household-level data to determine lifestyles and buying habits
to clearly identify an organization's best customers and find more like them
anywhere in the U.S. Among its 1,900 clients are retailers FedEx Office, New
Balance Shoes, PETCO and The Container Store.

For more information, visit www.buxtonco.com.

Buxton
Courtney Hall, 817-332-3681
chall@buxtonco.com

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