VoxPop.TV Announces Series B Round of Financing

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Mon May 18, 2009 5:42pm EDT

Hearst Interactive Media Leads Investment in Leading Pop Culture Gaming
Platform

SAN FRANCISCO, May 18 /PRNewswire/ -- VoxPop.TV, the leader in pop culture
gaming, today announced that it has closed a $1.5 million round of financing
that will help the company continue to accelerate product and market
development of its gaming platform.  The Series B round of venture capital
financing is led by Hearst Interactive Media.  Current investor True Ventures,
which led VoxPop's Series A round of venture financing in May 2007, also
participated in this round.  

VoxPop.TV, founded in 2006 by entrepreneurs Bill Armistead, Mike Derezin, and
Michael Hoffman, has become the leading player in pop culture gaming (games
around opinions, predictions, and facts related to current events and topics).
 The company's flexible gaming platform is now used by a large number of
top-tier online publishers to rapidly turn their content into compelling games
for their audiences and advertisers.

"We're very excited to have Hearst, one of the world's largest diversified
media companies, as a strategic investor," said Bill Armistead, founder of
VoxPop.  "Hearst has been expanding its position in the games space and we are
very pleased that they have demonstrated their confidence in VoxPop by leading
this financing round."

"VoxPop offers publishers a first-rate solution to engage audiences and
attract advertisers," said Darcy Frisch, vice president of strategic
investments at Hearst Interactive Media.  "As demand for pop culture content
continues to grow and the appeal of casual gaming persists, VoxPop is in a
prime position to expand its business." 

About VoxPop Network Corporation
VoxPop.TV, is the leader in pop culture gaming (games around opinions,
predictions, and facts related to current topics and events).  The company has
created a flexible gaming platform that allows publishers to rapidly convert
their existing content into compelling and contextually relevant online games
for their audiences.  

VoxPop-powered games help publishers generate additional revenue, page views
and engagement for their sites.  The company's client list includes many of
the top-tier publishers in the areas of movies, TV, music, sports,
celebrities, and fashion.

About Hearst Interactive Media
Hearst Interactive Media, a unit of Hearst Corporation (www.hearst.com),
manages a portfolio of strategic investments in development-stage companies
focused primarily on emerging media and interactive technologies. Throughout
the Corporation, Hearst Interactive Media provides strategic guidance and
advocacy for a wide range of technology-driven operational and development
activities. 

About True Ventures
True Ventures invests in promising entrepreneurs at the earliest stages in the
highest-growth segments of the technology market.  The Partners at True have
started over ten companies as founders, and True is designed by entrepreneurs,
for entrepreneurs.   The firm clearly understands both opportunities and
challenges in the earliest stage of development and provides young companies
with a powerful, seasoned partner.




SOURCE  VoxPop Network Corporation

Publishers, Mike Derezin, 1-800-681-2657, ext. 4, mderezin@voxpop.tv, or
Press, Bill Armistead, 1-800-681-2657, ext. 2, barmistead@voxpop.tv, both of
VoxPop
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