Maidenform Brands, Inc. to Participate in the Sterne Agee First Annual Boston Consumer...

Maidenform Brands, Inc. to Participate in the Sterne Agee First Annual Boston
Consumer Conference

Conference to be held in Boston on Thursday, May 28, 2009

ISELIN, N.J., May 18 /PRNewswire-FirstCall/ -- Maidenform Brands, Inc. (NYSE:
MFB), a global branded marketer of intimate apparel, today announced that the
Company will participate in the Sterne Agee Consumer Conference in Boston on
Thursday, May 28, 2009. Maidenform's Chief Executive Officer, Maurice S.
Reznik, and Chief Operating Officer and Chief Financial Officer, Christopher
W. Vieth, will be meeting with investors throughout the morning.

For those unable to participate, an archived copy of the Company's
presentation will be available in the webcasts and presentations section of
the Company's investor relations website at www.maidenformbrands.com.

About Maidenform Brands, Inc.
Maidenform Brands, Inc. is a global intimate apparel company with a portfolio
of established and well-known brands, top-selling products and an iconic
heritage. Maidenform designs, sources and markets an extensive range of
intimate apparel products, including bras, panties and shapewear. During its
86-year history, Maidenform has built strong equity for its brands and
established a solid growth platform through a combination of innovative,
first-to-market designs and creative advertising campaigns focused on
increasing brand awareness with generations of women. Maidenform sells its
products under some of the most recognized brands in the intimate apparel
industry, including Maidenform(R), Flexees(R), Lilyette(R), Control It!(TM),
Luleh(TM), Sweet Nothings(R), Rendezvous(R), Subtract(R), Bodymates(R), Self
Expressions(R) and Inspirations(TM). Maidenform products are currently
distributed in approximately 60 countries and territories outside the United
States.

Forward Looking Statement: This press release contains forward-looking
statements relating to future events and the Company's future performance
within the meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended, including,
without limitation, statements regarding our expectations, beliefs, intentions
or future strategies that are signified by the words "anticipates,"
"believes," "estimates," "expects," "intends," "plans," "potential,"
"predicts," "projects" or similar words or phrases, although not all
forward-looking statements contain such identifying words. All forward-looking
statements included in this press release are based on information available
to the Company on the date hereof. It is routine for the Company's internal
projections and expectations to change as the year or each quarter in the year
progress, and therefore it should be clearly understood that the internal
projections and beliefs upon which the Company bases its expectations may
change prior to the end of each quarter or the year. Although these
expectations may change, the Company is under no obligation to inform you if
they do. Actual events or results may differ materially from those contained
in the projections or forward-looking statements.

The following factors, among others, could cause the Company's actual results
to differ materially from those expressed in any forward-looking statements:
the worldwide apparel industry may continue to be harmed by the current global
economic downturn, the unprecedented conditions in the financial and credit
markets may affect the availability and cost of our funding, the Company's
growth cannot be assured and any growth may be unprofitable; potential
fluctuations in our results of operations or rate of growth; our dependence on
a limited number of customers; the Company has larger competitors with greater
resources; retail trends in the intimate apparel industry, including
consolidation and continued growth in the development of private brands,
resulting in downward pressure on prices, reduced floor space and other
harmful changes; failure to anticipate, identify or promptly react to changing
trends, styles, or consumer preferences; the Company's credit agreement could
limit growth opportunities; external events that disrupt the Company's supply
chain, result in increased cost of goods or an inability to deliver its
products; events which result in difficulty in procuring or producing products
on a cost-effective basis; increases in the prices of raw materials; changing
international trade regulation, including as it relates to the imposition or
elimination of quotas on imports of textiles and apparel; foreign currency
exposure; and the sufficiency of cash to fund operations and capital
expenditures.

This list is intended to identify only certain of the principal factors that
could cause actual results to differ from those discussed in the
forward-looking statements. Readers are referred to the reports and documents
filed from time to time by the Company with the Securities and Exchange
Commission for a discussion of these and other important risk factors that
could cause actual results to differ from those discussed in forward-looking
statements.

SOURCE Maidenform Brands, Inc.

Chris Vieth, Executive Vice President, Chief Operating Officer & Chief
Financial Officer, Maidenform, +1-732-621-2101, cvieth@maidenform.com