WhiteboardSelling Prevents "Death by PowerPoint®"

Sales Enablement Company Emerges from Stealth with Powerful New Solution for
High-Impact Sales Communications

Software AG, Borland, Avnet Technology Solutions, CA, Blue Coat and Symantec
Among Early Customers
AUSTIN, Texas--(Business Wire)--
WhiteboardSelling emerged from stealth today with the introduction of a sales
enablement solution that is transforming the way sales teams communicate with
high-level buyers. WhiteboardSelling gives salespeople the ability to convey
their organization's message and value proposition visually -- on a whiteboard
or any other writing surface -- in a compelling, confident and consistent
fashion. The WhiteboardSelling solution combines whiteboard message development
services, training and certification technology, and online tools to manage the
WhiteboardSelling sales process. WhiteboardSelling has already enabled more than
10,000 field personnel in over 20 countries to use visual storytelling in their
sales process; early customers include Software AG, Borland, Avnet Technology
Solutions, CA, Blue Coat and Symantec. To date, WhiteboardSelling customers have
designed and developed more than 100 whiteboards using WhiteboardSelling`s
unique methodology and technology platform.

WhiteboardSelling addresses one of the primary challenges in enterprise sales:
how to effectively engage high-level buyers and move them into action by
communicating in business value terms instead of talking products and features
with dozens of slides. Whether using a whiteboard, a flipchart, the back of an
envelope or a tablet PC via desktop sharing software, sales teams can integrate
the WhiteboardSelling visual storytelling model into their existing sales
methodologies and apply the approach as a powerful differentiator in competitive
and complex selling environments. WhiteboardSelling customers report better
knowledge ownership by their salespeople, increased sales team confidence in
delivering the value proposition to higher-level audiences, a significant boost
in morale and shorter sales cycles.

"The phrase 'Death by PowerPoint®' has become a common way to describe the lack
of interactivity and boredom engendered by slide presentations," said David
Jenkins, co-founder and CEO of WhiteboardSelling. "Slide presentations are not
only tedious; they can also become a crutch and reduce salespeople's confidence
in their solution knowledge and their ability to communicate value in a
convincing way. WhiteboardSelling's solution for visual storytelling allows
salespeople to spark an interactive dialogue and communicate value in a
confident, compelling and consistent fashion."

"WhiteboardSelling really opened up a dialogue among our sales teams about
exactly what messages and value propositions are more critical to convey in
order to close deals," said Joe Gentry, Senior Vice President at Software AG.
"Instead of forcing our sales teams to sit through a boring PowerPoint
presentation, we used interactive whiteboards from WhiteboardSelling to convey
those key messages in a dynamic, engaging, and passionate way. The result is
that our sales people are more confident in their ability to convey our
company`s key messages, and they have the tools and skills necessary to present
those ideas visually to prospects on whiteboards in meeting rooms around the
world."

A Turnkey Solution for High-Impact Sales Communications

The WhiteboardSelling solution combines message development services, training
and certification in the WhiteboardSelling methodology, and the
WhiteboardSelling Workbench, an online application for managing the
WhiteboardSelling process, to deliver high-impact and persistent results for
enterprise sales teams.

Key components of the WhiteboardSelling solution include:

* Whiteboard Message Development Services: WhiteboardSelling works with "message
owners" to define the scope of each whiteboard and understand key strategic and
tactical goals, as well as competitive focus and other market elements.
Whiteboards are developed and managed in the WhiteboardSelling Workbench.
* WhiteboardSelling Symposiums: These turnkey, full-day and half-day enablement
events include a variety of interactive role-play sessions to develop competence
around whiteboarding skills. Field personnel walk out energized, empowered and
ready to present the whiteboard to high-level audiences the very next day after
training.
* Whiteboard Sales Certification Services: WhiteboardSelling enables customers
to certify and document that every member of the sales organization executes on
the whiteboard presentation in a professional, competent and consistent fashion.
A secondary benefit of certification is that customers can gather data at the
global, area, regional and individual level across fifteen different vectors of
sales performance never before visible to sales management, and then use these
metrics to make informed decisions about sales territory alignment, account
coverage and training requirements.
* WhiteboardSelling Workbench: The WhiteboardSelling Workbench is an on-demand
portal for sales message development, sales tools management, sales training and
certification, and personalized skills assessment. This secure, hosted
environment is offered on a Software-as-a-Service (SaaS) subscription basis.

In addition to its core solutions offerings, WhiteboardSelling also provides
options for online learning, inside sales training programs, and dynamic event
and tradeshow whiteboards.

"The WhiteboardSelling sales training methodology enabled our sales teams to
deeply connect with our new value proposition and messaging; they left these
sessions knowing our core positioning cold," said Steve Rowland, Vice President,
North American Sales, Blue Coat Systems, Inc. "More importantly, they learned
how to use whiteboarding to confidently and effectively communicate this key
positioning to prospects in the field - with nothing more required than a
whiteboard or even a pad of paper. My sales organization can now walk into sales
meetings and recreate the whiteboard in an interactive way that really engages
prospects in open dialogue. This enables our sales professionals to add
differentiated value to our clients, prospects and partners."

About WhiteboardSelling

WhiteboardSelling helps salespeople close more business by dramatically
increasing their ability to deliver a compelling and consistent message to
high-level audiences. WhiteboardSelling's innovative solution for visual sales
communications includes message development services, training and certification
in the WhiteboardSelling methodology, and the WhiteboardSelling Workbench, an
online application for managing the WhiteboardSelling process, to deliver
high-impact and lasting results for enterprise sales teams. WhiteboardSelling
has enabled more than 10,000 field personnel in over 20 countries to use visual
storytelling in their sales process, including technology leaders such as
Borland, Avnet Technology Solutions, CA, Blue Coat and Symantec.
WhiteboardSelling is a privately held company based in Austin, Texas. For more
information about WhiteboardSelling, please visit www.whiteboardselling.com.

WhiteboardSelling, Workbench and all other WhiteboardSelling brand and product
names are service marks, trademarks or registered trademarks of
WhiteboardSelling, LLC or its subsidiaries in the United States and other
countries. PowerPoint is a registered trademark of Microsoft Corporation. All
other marks are the property of their respective owners.

Marketing Alchemist
Leyl Black, 415-241-9921
leyl@marketingalchemist.com

Copyright Business Wire 2009