NXP Appoints New Head of Identification

Ruediger Stroh to Lead Company`s ID Business
EINDHOVEN, Netherlands--(Business Wire)--
NXP Semiconductors, the independent semiconductor company founded by Philips,
today announced that, with effect from May 18, Ruediger (`Rudy`) Stroh will join
NXP as General Manager of the identification business.

"We have recruited a new leader and created a dedicated structure for our
identification business as we believe it has significant potential for further
growth in the mid and long term," commented NXP Chief Executive Officer Rick
Clemmer. "Rudy brings to us an ability to focus on innovation and customer wins
while also delivering operational excellence and cost control. These skills will
be vital as we look to build on the leadership position we have in the
identification market."

Stroh takes over running the identification business from Christophe Duverne. An
announcement about Christophe Duverne`s next assignment will follow in due
course. "I would like to thank Christophe for bringing the identification
business to the position of strength it enjoys today. It is due to Christophe
and his team that we enjoy leadership in areas including RFID, NFC, ePassports
and contactless ticketing," commented Clemmer.

Rudy began his career at Siemens AG where he held multiple management positions.
He then became Senior Vice President and General Manager at Infineon
Technologies, responsible for the Network and Computer Storage, Data
Communications, and Consumer divisions. Rudy also led multiple start-ups in
Wireless, Storage Networking and advanced nano materials companies before
joining the Agere Systems Leadership Team as EVP of the Storage Business Unit.
After the Agere/LSI merger, Stroh`s expanded responsibilities at LSI Corporation
included Hard Disk Drive SOCs, Preamps, Motor Controllers as well as SSD
controllers.

"I am honoured to join the NXP team. Customers in the identification market have
complex and rapidly changing needs across a broad spectrum of technologies. I am
committed to redoubling our collaborative efforts in delivering innovative and
competitive total solutions to our customers in diverse markets by integrating
our leading portfolio of secure identification technologies with those of our
vast network of software, middleware and system integration partners," Stroh
said.

Rudy Stroh will report directly to Rick Clemmer, who continues to manage the
automotive business on an interim basis, and will also join the Management Team
of NXP.

About NXP Semiconductors

NXP is a leading semiconductor company founded by Philips more than 50 years
ago. Headquartered in Europe, the company has about 28,000 employees working in
more than 30 countries and posted sales of USD 5.4 billion (including the Mobile
& Personal business) in 2008. NXP creates semiconductors, system solutions and
software that deliver better sensory experiences in TVs, set-top boxes,
identification applications, mobile phones, cars and a wide range of other
electronic devices. News from NXP is located at www.nxp.com.

NXP Semiconductors
Lieke de Jong-Tops, +31 40 27 25202 (Media)
lieke.de.jong-tops@nxp.com
Jan Maarten Ingen Housz, +31 40 27 28685 (Investors)
janmaarten.ingen.housz@nxp.com

Copyright Business Wire 2009