Stern + Associates Signs Four Clients, Broadens Thought Leadership Practice Area

CRANFORD, N.J. and CAMBRIDGE, Mass., May 18 /PRNewswire/ -- Stern + Associates
(S+A) - the full-service public relations and marketing communications agency
with offices in Cranford, N.J., Cambridge, Mass. and Nashville, Tenn. - has
added four clients to its thought leadership practice area: The RBL Group,
TruePoint, Galbraith Management Consultants and Dr. John Kenagy.

"Stern + Associates' proven ability to attract today's thought leaders is
testament to our strategic, targeted public relations programming that adds
business value," said Susan Stern, president of Stern + Associates. "With
capabilities ranging from leadership development to healthcare adaptive
design, S+A's new clients offer both deep insight and solutions to many of the
burning business and healthcare issues facing our world today."

To drive these clients' important messages to their key target audience
groups, S+A has developed creative programming for each of the organizations
as follows:

-- For The RBL Group, world renowned thought leaders and consultants in
strategic HR, leadership development and organizational change founded
by Dave Ulrich and Norm Smallwood, S+A will promote RBL's
publications including the forthcoming book "HR
Transformation" (McGraw Hill, 2009). This work synthesizes the
group's decades of best practice research into a concise plan to
transition HR organizations from functional support to strategic
partners. Additionally, S+A will provide broad-based business and
trade
media support to the principals of the firm, and consult on speaking
opportunities and communicating company expansion plans.
-- For TruePoint, a research-based management consulting firm which helps
senior leaders build organizations of sustained high performance and
commitment, S+A's program is designed to gain exposure for the
firm's leadership - including Michael Beer, TruePoint's
co-founder and the Cahners-Rabb Professor of Business Administration
Emeritus at Harvard Business School, and his forthcoming book, High
Commitment, High Performance: How to Build a Resilient Organization
for
Sustained Advantage (Jossey-Bass, 2009). Drawing from TruePoint's
vast research and his own experiences built over a 40-year career in
working with senior teams, Beer unearths the relationships between
organizational, human and competitive challenges, and shows managers
at
all levels how they can navigate through these trying economic times
to
build high-performing organizations.
-- To support Galbraith Management Consultants, which helps companies
navigate today's unprecedented times, providing expert analysis and
constructive counsel for designing and restructuring corporations to
succeed, and remain relevant and viable, S+A drives awareness for the
expertise of the husband-and-wife team of Drs. Jay and Sasha Galbraith
through media outreach and speaking and conference support. The noted
author of three recent books, "Designing Matrix Organizations That
Actually Work: How IBM, Procter & Gamble and Others Design for
Success" (Jossey-Bass, 2008), "Designing the Customer Centric
Organization: A Guide to Strategy Structure and Process"
(Jossey-Bass, 2005) and "Designing the Global Organization"
(Jossey-Bass, 2001), Jay is a leading authority on global organization
design. Sasha studies women-designed organizations and provides
services
to small and large multi-national organizations regarding women in
management and diversity issues.

-- For Dr. John Kenagy, author of "Designed to Adapt: Leading
Healthcare in Challenging Times" (Second River Healthcare Press,
June 2009), which offers the prescription for saving today's ailing
healthcare system, S+A focuses on positioning Kenagy as the
quintessential visionary on transforming healthcare through the
concept
of "Adaptive Design." Drawing from his vast experiences as a
physician, healthcare executive, researcher and patient immersed in
the
healthcare system as a result of a broken neck, Kenagy reveals how a
new
set of managerial skills and tools designed to change minds and
develop
people can get healthcare back to the ideal - delivering patients
exactly what they need, safely, and at a continually lower cost.

With 24 years of success and creativity, Stern + Associates is a full-service
public relations and marketing communications agency with offices in Cranford,
N.J., Cambridge, Mass. and Nashville, Tenn. The company's growing roster of
national and international clients covers a broad range of consumer,
business-to-business, education, healthcare, technology, energy, and
architecture and design accounts. In an industry known for high client
turnover, S+A's dedication to strategic counsel and creative ideas that work
has resulted in strong client partnerships, many lasting for more than a
decade. For additional information, visit www.sternassociates.com.

SOURCE Stern & Associates

Stephanie Shimada, +1-908-276-4344 x503, sshimada@sternassociates.com; or Joan
Vander Valk, +1-908-276-4344 x205, joan@sternassociates.com, both of Stern +
Associates