Lean Learning Center Selects P2R Associates as Public Relations Agency of Record

LIVONIA, Mich., May 18 /PRNewswire/ -- P2R Associates, an industry leader in
strategic public relations and brand communications, announced today that it
has been selected as agency of record for the Lean Learning Center, of Novi,
Mich., one of the most recognized and premier providers of lean transformation
services in the world.

Founded in 2001 to address the gaps and barriers that are holding back
companies from successful and sustainable lean transformation, the Center
combines on-site consulting and coaching at client locations with an
adult-learning-designed Instructional Design Studio and custom-developed
curriculum to achieve maximum sustained performance for companies from the
executive suite through the front lines.

P2R will provide the Lean Learning Center a range of integrated
communications, positioning and strategic media relations services in support
of the company's business development and marketing initiatives, using the
agency's trademarked e3 Process(TM) - Evaluate, Engage, Empower.

P2R activities will highlight the Lean Learning Center's unique capabilities,
approach and lean transformation expertise, while positioning the company's
principals as leading authorities on maximum sustained lean performance.

"We are delighted to add such an advanced, comprehensive and effective lean
consulting company like the Lean Learning Center to our growing roster of
premium clients," said Gordon Cole, president of P2R Associates. "We look
forward to broadening the understanding and national awareness of the Center
and its unique form of adult learning."

About the Lean Learning Center
The Lean Learning Center is one of the most recognized and premier lean
consultants in the world. With on-site assessment and consulting at client
locations, an adult-learning-designed Center in Michigan and custom curriculum
developed through an Instructional Design Studio, the Center brings unique
lean understanding in creative ways to executives, managers, supervisors,
change agents and front-line employees at clients including Fortune 500
companies in a range of industries. The company combines a unique learning
environment with teaching techniques that facilitate discovery to drive
cultural and organizational transformation resulting in maximum sustained
performance.

For more information visit: www.leanlearningcenter.com.

About P2R Associates
P2R Associates is an award-winning, strategic public relations and brand
communications firm serving a diverse mix of international, national and local
companies in a range of industries. With special expertise in
business-to-business communications, P2R has represented clients in the
automotive OE, Tier 1 and aftermarket, high-tech manufacturing, construction,
consulting, defense, retail, design, engineering and exhibit and event
management. Headquartered in Livonia, Mich., P2R provides clients with
strategy-driven tactics, superior service and measurable results.

For more information about P2R and its e3 Evaluate, Engage, Empower(TM)
process, visit www.P2Rassociates.com.

SOURCE P2R Associates

Scott K. Russell of P2R Associates, Office: +1-248-348-2464, Cell:
+1-313-320-4618, scott@p2rassociates.com