Zimmerman Finds Greater Success by Thriving on Both Cylinders

Brandtailing is the Intersection Between Great Results and Big Ideas

FT. LAUDERDALE, Fla., May 18 /PRNewswire/ -- Zimmerman Advertising, the
nation's leading retail brand builder, has always been driven by Founder and
CEO Jordan Zimmerman's unyielding commitment to results. Zimmerman built its
reputation on a commitment to clients' bottom lines from the beginning. As it
evolved and experienced unprecedented growth, the agency became just as
committed to producing great work as to producing results. Zimmerman's
success illustrates the core belief that the undeniable outcome of work does
not have to compromise the brilliant output of work.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090316/FL83593LOGO-c)

In order to realize its vision, the agency looked long and hard to recruit the
right creative talent, finally snatching up a new creative guru who brought
his brand-building prowess to the firm. David Nathanson, Executive Creative
Director since the spring of 2007, has been the catalyst for bringing
Zimmerman's vision full circle, joining tenured Zimmerman Creative Partner,
Zev Auerbach, who has been with the agency since 1999. Together, the two pack
an unbeatable one-two punch.

"Assembling a great executive team is like preparing for a chess match: every
player must be strategically chosen for his or her skill, which must
complement every other player on the team," says Zimmerman. "Our recent
growth, coupled with David's and Zev's unique talents and experience, have
completely fulfilled my vision that the we can produce outstanding creative
while never losing the responsibility to drive a client's business
immediately. This speaks to the core Brandtailing(TM) methodology that this
agency is built on. David and Zev share this vision."

Now, the agency is charging forward on both cylinders. Its expansion into new
sectors and brands is the result of Nathanson's and Auerbach's significant
contributions: Their dual creative genius has helped entice new clients over
the last 18 months -- including White Castle, Ashley Furniture Homestores,
CARFAX, Friendly's, Lane Bryant and Pep Boys.

"David and Zev may have vastly different approaches to creative, but one thing
they are in absolute agreement on how to measure work: They value great work
that works great," notes Zimmerman. "And that is proving to be a winning
combination for Zimmerman and for our clients."

With a string of wins about to be announced, Zimmerman can boast a streak
unmatched in the ad industry: It has won 12 out of 14 pitches consecutively
for the last two years against some of the biggest agencies in the country:
BBDO, JWT, Ogilvy, Deutsch, Publicis, Crispin Porter + Bogusky, Y&R, Euro,
Kirshenbaum & Bond, Y Partnership, Weiden + Kennedy, and Goodby, Silverstein &
Partners - to name a few.

Nathanson anchors these wins with years of experience at some of the top
agencies in the U.S. He is a true creative director, a man whose entire
professional career has been spent creating memorable advertising. In
addition to highly inventive TV spots for CROCS and Friendly's, Nathanson's
and Auerbach's team is working across all media, including interactive digital
creative.

"The retail world is changing, and at sonic speed," says Nathanson. "Every
single retailer out there is fighting for survival, wondering how they can
build or improve their brand, wondering what's next. Jordan had the vision to
balance the focus on creative, and has very big ideas."

Adds Auerbach, "We know we can execute now with both creativity and with
strict attention to ROI. It's the perfect formula for winning in a cutthroat
retail climate."

About Zimmerman Advertising
Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom
Group(TM) company, is the country's leading national retail brand builder, and
the 14th largest advertising agency in the United States according to Adweek,
with more than 1,100 full-time associates and offices throughout the country,
including New York, Los Angeles, Washington DC, Chicago, Dallas, San Francisco
and Atlanta. To learn more about the people behind Zimmerman Advertising,
visit their blogspot www.yousleepwhenyoudie.com.

About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate
communications company. Omnicom's branded networks and numerous specialty
firms provide advertising, strategic media planning and buying, direct and
promotional marketing, public relations and other specialty communications
services to over 5,000 clients in more than 100 countries.

SOURCE Zimmerman Advertising

Kelly Owens of Shamin Abas Public Relations, +1-561-366-1226,
kelly@shaminabaspr.com; or Leah Knepper of Zimmerman Advertising,
+1-954-644-4041, leahknepper@zadv.com