IAC's Dictionary.com Selects Addictionary to Power New Wordplay Offering

Deal Marries Dictionary.com's 35 Million Monthly Users With Addictionary
Features To Create Powerful User Engagement Engine

PARK CITY, Utah, May 18 /PRNewswire-FirstCall/ -- SpectrumDNA (OTC Bulletin
Board: SPXA) has partnered with Dictionary.com, an operating business unit of
IAC, to license its award-winning Addictionary, a SaaS (software-as-a-service)
user-generated dictionary that lets people create their own words and
definitions.

Dictionary.com, the world's leading online provider of language reference
products and services, will leverage the Addictionary platform of games and
widgets to capture and nurture their community's passion for words.
Addictionary, including the super-popular "There Oughta Be A Word" feature,
will be embedded throughout Dictionary.com and the umbrella site,
Reference.com, enabling its over 35 million monthly visitors to create and
discuss words, engage in word games and challenges, and transport their
favorite content to their social networking profiles, all the while preserving
the connection to Dictionary.com.

"Word reference and wordplay are two sides of the same coin," said Jim
Banister, CEO of SpectrumDNA and creator of the Addictionary. "Not only are
neologisms -- new words, phrases and expressions -- engaging and entertaining,
they are a serious area of linguistic study and a window into our society as
the English language continues to evolve. The authoritative online
destination for anyone with a question about words is Dictionary.com. So our
Addictionary is a natural programming and marketing solution for the
destination, as it unlocks user-creativity, increases time-on-site and
generates higher engagement and more of a 'conversation' with the user
community, providing premium ad revenue and sponsorship opportunities for the
Reference.com family of properties. We're very excited about this pairing."

The deal marks SpectrumDNA's first entree into IAC's network of sites and
follows distribution deals with NBC Universal and several Comcast Networks
properties. SpectrumDNA, a social media studio that creates Digital Network
Applications and engines of engagement (or "Enginets") for media outlets and
advertisers, is collaborating with IAC to package and sell their branded
Addictionary as a one-of-a-kind, online sponsorship and viral marketing
platform to attract premium brand-advertising dollars.

The Dictionary.com Addictionary joins a Network which includes NBC's "The
Office" Addictionary, E! Entertainment's Celebrity Addictionary, Comedy
Central's Political Addictionary and FEARnet's soon-to-be launched Horror
Addictionary. Addictionary recently took first prize in the Amusement
Category at the 12th Annual SXSW Interactive Web Awards Ceremony.

About SpectrumDNA
Based in Park City, Utah, SpectrumDNA, Inc. is a digital studio that creates
social media applications that are engines of engagement (or "enginets"),
empowering users to take an active, measurable role in their online
communities. These private-label applications can be easily configured and
branded for media outlets and advertisers to capture specific audience
behaviors and to develop advertiser-safe user-generated and user-marketed
content. Enginets can be leveraged for both short-term promotions and for
building long-term assets and employ both a centralized experience (online or
mobile web destination) and distributed experience (widgetry, iPhone apps,
feeds, etc).

SOURCE SpectrumDNA, Inc.

Lewis Goldberg, +1-212-896-1216, lgoldberg@kcsa.com, or Anne Donohoe,
+1-212-896-1261, adonohoe@kcsa.com, both of KCSA Strategic Communications, for
SpectrumDNA, Inc.