7UP Celebrates the Natural Flavor of Life Through Launch of '7 Dias De Sevenisima'...

7UP Celebrates the Natural Flavor of Life Through Launch of '7 Dias De
Sevenisima' Campaign

Consumers Can Nominate Family and Friends at Sevenisima.com

PLANO, Texas, May 18 /PRNewswire/ -- Starting today, 7UP invites consumers to
enter for a chance to win seven days of natural fun and relaxation through the
7UP "7 Dias de Sevenisima" contest, running May 18 through August 2
nationwide. "Sevenisima" is a call to celebrate the flavorful moments
experienced through a "natural," real lifestyle. Nine deserving winners will
receive a week of easy living, including fun prizes like a family vacation,
and gift cards that can be used for home cleaning service and a shopping
spree. Consumers can enter online at www.Sevenisima.com or at participating
retailers in select markets.

"The '7 Dias de Sevenisima' contest reflects the natural energy, fun and
spirit of 7UP consumers -- something we call the Sevenisima lifestyle," said
Rene Sanchez, associate brand manager for 7UP. "We're offering fans of the
ultimate lemon-lime flavor of 7UP the opportunity to enter the contest for a
chance to win '7 Days' of fun prizes for their families."

Beginning May 18 through August 2, 7UP fans can nominate family and friends
for a chance to win seven days of natural living for the whole family.
Whether it's mom for being an "everyday hero" or grandma for making every meal
from scratch, "7 Dias de Sevenisima" gives consumers a chance to celebrate the
people that make their lives more naturally flavorful.

To enter, consumers simply need to take a photo of their nominee living the
Sevenisima lifestyle and enjoying the ultimate lemon lime experience of 7UP,
and enter it online at www.Sevenisima.com along with a quick note on why that
person inspires them to live the Sevenisima lifestyle.

7UP has teamed-up with singer/actress Denise Gonzalez, who embodies the fun,
happy and energetic spirit of a Sevenisima lifestyle. Gonzalez will perform a
song titled "Sevenisima" which will be featured in the Spanish-language TV
commercials shown exclusively on Telemundo. Gonzalez is also featured on the
Sevenisima campaign's Web site and will make appearances at local market
events.

Prizes for the 7UP "7 Dias de Sevenisima" contest include: a three-day family
trip (up to four people), and gift cards that can be used to buy amusement
park tickets, home cleaning service, clothing shopping spree, spa day and a
date night for Mom and Dad, complete with babysitting service.

Consumers can enter the contest at retail events in Chicago, Dallas, Houston,
Los Angeles, Phoenix, San Antonio, New York and Miami. One national winner and
one winner from each market will receive the entire list of prizes.

For more information about "7 Dias de Sevenisima," how to enter for free and
Official Rules, visit www.Sevenisima.com, where you'll also find delicious
7UP recipes and a guide to local Hispanic cultural events. No purchase
necessary.

About 7UP
7UP is one of many flavorful brands in the beverage portfolio of Dr Pepper
Snapple Group (NYSE: DPS). A favorite since 1929, 7UP was reformulated in
2006, just before the brand's 77th birthday, to contain 100 percent natural
flavors, with no artificial preservatives. In addition to 7UP 100% Natural
Flavors and Diet 7UP, 7UP is also available in Regular and Diet varieties of
Cherry 7UP Antioxidant. DPS is the leading producer of flavored soft drinks,
marketing 50-plus beverage brands across North America and the Caribbean. For
more information on 7UP, visit www.7UP.com or www.drpeppersnapple.com.

SOURCE Dr Pepper Snapple Group

Stephen Chavez of Ketchum, for 7UP, +1-310-584-8386,
stephen.chavez@ketchum.com