Peabody Orlando's $450-Million Expansion -- New Ad Campaign Launched by Fry Hammond Barr

ORLANDO, FL, May 18 (MARKET WIRE) --
The $450-million expansion of The Peabody Orlando, www.peabodyorlando.com
is now well under way and is scheduled for completion October 2010. To
build momentum as the opening gets closer, The Peabody Orlando has teamed
with Orlando-based Fry Hammond Barr to launch a new advertising campaign
to reintroduce meeting planners and travelers to the new and improved
hotel.

"At this particular stage of construction, the time is right for us to
launch a completely new and innovative nationwide ad campaign," said Alan
C. Villaverde, executive vice president, Peabody Hotels and general
manager of The Peabody Orlando.

"Tony Aslanian, our director of sales and marketing and I, asked Fry
Hammond Barr to produce a campaign that would tell the 'Peabody Expansion
Story,' while expanding awareness of our overall brand. We wanted a truly
unique campaign that would excite and motivate the nation's professional
meeting planners to explore this amazing project which has been designed
and developed for their clients' comfort and, most importantly, to produce
successful, memorable meetings in the traditional Peabody manner. Fry
Hammond Barr exceeded our expectations. The campaign is outstanding,"
concluded Villaverde.

"The Peabody Orlando and the March of The Peabody Ducks have been part of
the Orlando scene for almost a quarter century now," said Tim Fisher,
senior vice president and executive creative director for Fry Hammond
Barr. "To research and create the campaign, we met with the Peabody
management team and learned that the biggest reason for the hotel's
expansion is to accommodate much larger functions. The question was how
best to portray the excellence of the existing Peabody brand through its
utterly unique, living corporate symbol, the North American Mallard. So,
we drew on this Peabody Duck imagery to highlight the brand, and to
create excitement and anticipation for an even bigger, grander Peabody
hotel.

"Who else can put a big picture of a duck in their ad, and talk about
investing close to a half billion dollars on expanding at the same time?"
continued Fisher. "That's own-able. The supporting elements address the
most recent architectural renderings of the expansion and additional
photographs of the new king guestrooms and their state-of-the-art
bathrooms which feature mirrors with built-in televisions."

When the expansion and renovation of the existing hotel are complete, The
Peabody Orlando will feature 1,691 guestrooms, 250,000 square feet of
flexible function/exhibition space, parking garage for 2,100 cars and
22,000 sq. ft. spa and athletic club. A Napa Valley wine-themed restaurant
will overlook a new, three-acre, free-formed, zero entry pool, surrounded
by cabanas and lush tropical landscaping. The hotel will be the 15th
largest non-gaming hotel in the nation.

The Peabody Orlando is a multi award-winning hotel. It is a Mobil Travel
Guide Four-Star, AAA Four Diamond rated property of Peabody Hotels within
the portfolio of Peabody Hotel Group, Memphis, Tennessee.

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CONTACT:

Maureen Bridget Gonzalez
Carroll Communications Group
Tel. 352-241-0947
jackeeng@earthlink.net

Niki Bowman
Fry Hammond Barr Advertising
Tel. 407-849-0100
nbowman@fhbnet.com

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