Smart Circle International Celebrates Anniversary of Company President

George Graffy Commemorates 11 Years with Referral Marketing Organization
DALLAS--(Business Wire)--
Leading worldwide referral marketer, Smart CircleInternational
(http://www.smartcircleinternational.com), celebrates 11 years of George
Graffy`s leadership within the organization. Graffy joined The Smart Circle in
1998 as senior vice president marketing and has served as president for the past
five years.

Since joining the company, Graffy has guided initiatives to develop the
company`s Retail Program with major retailers such as Sam`s Club, Costco and
BJ`s Wholesale Club; specialty Events Program; and its expansion into
international markets, including Mexico and Puerto Rico. Additionally, he has
spearheaded a major rebranding initiative; efforts to monitor and improve the
company`s customer service operations and product supply coordination;
streamline key business processes; and broaden the company`s industry portfolio
to support the promotion of several industries, including sports, jewelry, spas,
cosmetics and hospitality.

"George is an innovator in our industry and has helped grow Smart Circle
International to the referral marketing leader it is today," said Michael
Meryash, CEO of Smart Circle International. "His entrepreneurial skills guide
each of the initiatives our company pursues and keep us on course for future
success."

As a referral marketing leader, The Smart Circle partners with clients in a
variety of industries that are looking to enhance visibility and generate sales
and leads more efficiently. From categories such as travel, spas and salons,
professional and independent sports teams, restaurants, movie theaters, area
attractions and home improvement service providers, this unique sales approach
brings offers directly to consumers nationwide at their homes, businesses and
via retail locations, giving clients a level of convenience unmatched by
traditional advertising models. Helping clients such as Hyatt Hotels, Victoria
Jackson Cosmetics and the Atlanta Braves, The Smart Circle`s sales professionals
serve as an extension of the brand by communicating their offering to consumers,
allowing businesses to maintain a focus on providing the highest quality product
and service for the customer.

About Smart Circle International

Since 1989 Smart Circle International has been the dominant force in referral
marketing worldwide. Major companies across a number of industries, including
travel, home improvement, salons and spas, professional and independent sports
teams, restaurants and area attractions, turn to Smart Circle International to
build traffic, enhance brand loyalty, fill unused capacity and generate new
customers. Smart Circle International reaches consumers face-to-face through its
retail and community marketing networks. Smart Circle International
[http://www.smartcircleinternational.com], The Smart Circle and Smart Circle
Cards are trademarks of Smart Circle International, Inc.

VOLLMER
Rupa Patel, 972-488-4790
rupa@vollmerpr.com

Copyright Business Wire 2009