Winn-Dixie Selects SAF SuperStore to Automate Ordering Process

Leading US grocer will optimize inventory and reduce out of stocks
DALLAS--(Business Wire)--
SAF U.S.A., Inc. today announced that Winn-Dixie will utilize its SAF SuperStore
forecasting and ordering software to create automatic orders, optimize inventory
and reduce out of stocks.

Winn-Dixie, a leading supermarket chain based in Jacksonville, Florida, will
immediately begin planning for the implementation of the computer generated
ordering (CGO) solution throughout its entire 520 stores.

"Our goal is to continuously improve the quality of our customers` shopping
experience," said Charlie Weston, Chief Information Officer, Winn-Dixie. "Once
implemented, SAF`s SuperStore solution should provide us with the technology to
improve our in-stock position of everyday and promoted products to meet our
customers` needs. By optimizing our inventory, we also expect to reduce
out-of-stocks, and ultimately increase sales revenues across the supply chain."

SAF SuperStore will automate Winn-Dixie`s orders using a demand-chain management
approach based on forecasted sales and current inventory levels. The solution`s
forecasts will also take factors such as seasonal effects, promotions, price
changes and advertising campaigns into account to provide cost-effective,
accurate orders. Further, micro forecasting will allow each item`s sales history
to be used to address changing sales patterns in each store to meet localized
demand.

"We are eager to work with Winn-Dixie to automate its ordering and replenishment
processes," said Dr. Andreas von Beringe, founder, president and CEO of SAF AG.
"Our solution will deliver higher sales and profits to create an even greater
competitive edge."

Von Beringe added, "Winn-Dixie`s selection of SAF further confirms that we have
a viable product in the marketplace. In these uncertain economic times, it is
clear that retailers are looking for solutions to help strengthen their
competitive advantage."

For more information, please visit www.saf-usa.com.

About Winn-Dixie

Winn-Dixie Stores, Inc., is one of the US`s largest food retailers. Founded in
1925, the Company is headquartered in Jacksonville, Fla. The Company currently
operates 520 retail grocery locations, including more than 400 in-store
pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi. For more
information, please visit www.winn-dixie.com.

About SAF AG

SAF Simulation, Analysis and Forecasting AG specializes in the development of
automated ordering and forecasting software for retailers and industrial
manufacturers. SAF deploys the demand chain management approach, which controls
replenishment planning based on consumer demand patterns. SAF software assists
users to realize substantial cost savings and optimizes general logistics
conditions through its simulation capabilities. As a result, significant
competitive advantages are achieved along the entire value chain: lower
inventories, improved product availability, and last, but not least, a higher
level of customer satisfaction.

This Press Release is digital available under: www.saf-usa.com: Please click on
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SAF Contact:
SAF U.S.A., Inc.
Kevin Stadler
Vice President of Sales and Marketing
Phone: (817) 310-2601
E-Mail: kevin.stadler@saf-ag.com
or
Press Contact:
Mulberry Marketing Communications
Kim Watts
Phone: (312) 664-1532
E-Mail: kwatts@mulberrymc.com

Copyright Business Wire 2009