ID Analytics Unveils MyIDScore.com: New Free Public Service

Allows Consumers to Determine Their Identity Fraud Risk

SAN DIEGO, May 18 /PRNewswire/ -- ID Analytics, Inc., the leader in on-demand
identity intelligence, announced today the launch of MyIDScore.com, a free
public service that gives consumers a quick and easy way to assess their risk
of identity fraud. Leading telecommunications, financial services, retail,
and healthcare companies, as well as government agencies, already trust ID
Analytics to help prevent consumer identity fraud. Now, for the first time,
ID Analytics is extending its patented identity scoring technology directly to
consumers so that they can take the necessary steps to manage their identity
and have peace of mind.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090518/LA17913)

MyIDScore.com, a proactive way for consumers to assess their risk of identity
fraud, complements other identity theft prevention and detection offerings.
MyIDScore.com provides consumers immediate insight into whether their personal
identifying information is being used fraudulently to obtain assets, goods or
services. A person's identifying information includes name, Social Security
number, address, and phone number.

"I find it alarming that my personal information can be accessible to someone
that wants to steal my identity," said Irene S., a concerned consumer. "By
visiting MyIDScore.com, I can quickly get a reliable rating of my identity
risk from a trusted source. Today, My ID Score is at low risk, which makes me
feel safer and more in charge of my personal information."

According to the Federal Trade Commission's (FTC) latest survey on identity
fraud, it typically takes consumers months to learn that a fraudster has
obtained credit in their name. Nearly 25 percent of victims of new account
fraud in the survey did not learn about misuse of their information until at
least six months after it started. The median time of discovery was between
one and two months. In this case, time does equal money. The FTC reports
that the sooner misuse is detected, the less damage thieves can cause
resulting in reduced out-of-pocket losses for victims.

"Consumers often feel helpless against identity theft. With MyIDScore.com,
consumers--for the first time--have a means to actively monitor the risk to
their identity," said Fred H. Cate, professor, Indiana University and national
privacy expert.

Consumers can visit MyIDScore.com, follow the clear instructions and obtain
their personal identity score as well as recommendations for what to do.

How It Works
My ID Score.com is a statistical score calculated by applying patented
analytics technology to the ID Network(R), the nation's only real-time,
cross-industry compilation of identity information. Over the past seven
years, ID Analytics has built this trusted network in cooperation with leading
companies interested in fighting fraud. The ID Network contains more than 360
billion basic identity elements like name, Social Security number, phone
number, date of birth, and address and includes two million reported frauds,
and one billion consumer transactions.

"ID Analytics has been at the forefront of protecting both consumers and
organizations from identity fraud since we created the industry-standard ID
Score seven years ago," said Larry McIntosh, chief marketing officer of ID
Analytics. "Just as you can monitor your creditworthiness with a credit
score, you can now confidently assess your risk of identity fraud with
MyIDScore.com. Simply stated, MyIDScore.com is the most accurate and
proactive service available to consumers to assess their risk of being a
victim of identity fraud."

Individuals with high-risk identity scores should take aggressive steps to
investigate whether their identity information is at risk. These steps may
include reviewing monthly bank account and credit card statements, requesting
a free annual credit report, and requesting a fraud alert or security freeze
on one's credit bureau file. Consumers can check their MyIDScore.com twice
every 14 days.

Visit www.MyIDScore.com now to learn more about identity scores and getting
started.

Companies seeking to offer their own branded version of MyIDScore.com or
enhanced identity monitoring and alerts should contact ID Analytics at
idmonitor@idanalytics.com.

For more information about ID Analytics, please visit www.idanalytics.com.

About ID Analytics, Inc.
ID Analytics, the leader in on-demand identity intelligence, protects both
organizations and consumers by providing unprecedented visibility into fraud
risk and credit potential. Building on the success of its industry-standard
ID Score(R), ID Analytics has pioneered a new generation of risk management
solutions by combining the ID Network(R)-the nation's only real-time,
cross-industry compilation of identity information; Personal
Topology(TM)-patented technology to dynamically interpret an individual's
identity characteristics and their connectedness to others; and proprietary
Advanced Analytics(SM). Leading telecommunications, financial services,
retailing, utility, ecommerce, and healthcare companies, as well as key
government agencies, trust ID Analytics to protect their customers, drive new
revenue, reduce financial losses, and comply with federal regulations. ID
Analytics is based in San Diego, CA.

ID Analytics is a registered trademark of ID Analytics, Inc. All other
trademarks and registered trademarks are the property of their respective
holders.

SOURCE ID Analytics, Inc.

Lisa Luczyk of ID Analytics, Inc., +1-858-312-6284, lluczyk@idanalytics.com;
or Scott Love of Schwartz Communications, Inc., +1-781-684-0770,
IDAnalytics@schwartz-pr.com, for ID Analytics, Inc.