NexCen Brands Opens First TAF Store in Lebanon

NEW YORK--(Business Wire)--
NexCen Brands, Inc. (PINK SHEETS: NEXC.PK) today announced the opening of the
first TAFTM, previously known as The Athlete`s Foot®, franchised store in
Lebanon. The store opened in Beirut, Lebanon, the capital and largest city of
the country.

Khalid Al-Mutawa is the master developer for TAF Lebanon and owns the rights to
develop TAF in Kuwait, Jordan and Egypt. Under an existing franchise agreement,
11 TAF stores have opened in Kuwait since 1997. In addition, Mr. Al-Mutawa is
the master developer in Kuwait for Shoebox New York®, another NexCen Brands
retail footwear concept.

Kenneth J. Hall, Chief Executive Officer of NexCen Brands, Inc., stated, "By
working with proven master developers, we are continuing to expand our retail
and QSR franchised brands into new international markets. We are very pleased to
strengthen TAF`s presence in the Middle East through this new franchised store
in Beirut."

Chris Dull, President of NexCen Franchise Management, Inc., the franchising
subsidiary of NexCen Brands, stated, "The TAF store opening in Lebanon was a
success, and the initial consumer response has been positive. We look forward to
bringing the top branded athletic footwear to customers of the Habtoor Grand
Mall, a premiere shopping destination in Beirut."

About NexCen Brands, Inc.

NexCen Brands, Inc. is a strategic brand management company with a focus on
franchising. It owns a portfolio of franchise brands that includes two retail
franchises: TAF and Shoebox New York®, as well as five quick service restaurant
(QSR) franchises: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®,
Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise
Management, Inc., a subsidiary of NexCen Brands.

About TAFTM

TAFTM, previously known as The Athlete`s Foot®, was the world's first franchisor
of athletic footwear stores. The concept, founded in 1971 in Pittsburgh,
Pennsylvania, began domestic franchising in 1972 and opened its first
international store in Adelaide, Australia in 1978. Today, TAF is recognized as
a world leader in athletic footwear franchising operating in more than 30
countries. NexCen Brands acquired TAF in November of 2006 and launched a global
re-branding effort in 2007. With a mission of meeting the needs of the everyday
athlete, the 37 year-old brand is being reinvigorated with a modernized company
logo, a new merchandising system, new in-store design, and an urban fashion
boutique concept known as TAF UPTM.

FD
Leigh Parrish/Stephanie Rich
212-850-5600

Copyright Business Wire 2009