Disney Theme Parks Merchandise Offered Online

DisneyStore.com Expands With New Destination For Most Comprehensive Assortment
of Merchandise From Disney Theme Parks, Disney Store And Disney Consumer
Products
GLENDALE, Calif.--(Business Wire)--
Ever admired a pair of customized Mickey Mouse ears or a Disney Princess castle
toy while on a Disney vacation, and later regretted not buying it once you
returned home? Or wished you could travel to Disneyland wearing a Disneyland
t-shirt en route? Now, for the first time ever, you can purchase select
merchandise from Disney`s domestic theme parks and resorts outside of the parks
and online only at DisneyStore.com and/or DisneyParks.com/store.

Formerly known as DisneyShopping.com, DisneyStore.comlaunches today as the
official online retail destination for the most comprehensive offering of Disney
merchandise designed to complement the Disney entertainment and vacation
experience. Guests can now purchase a piece of Disney magic any time, at their
convenience.

"We are delighted to be able to offer this great experience and convenience to
our loyal guests who can now go to DisneyStore.comand purchase that forgotten
item, one that was too large to carry or one that will make their Disney
vacation all that more magical, like autograph books, which are great to have in
advance," said Edward Kummer, senior vice president of Disney Global E-Commerce.
"Many of these products are among the most frequently asked for by our guests
and now they are available to them at the click of a mouse."

Online shoppers can choose from more than 100 top-selling products previously
available only at domestic Disney theme parks, including customizable novelty
ear hats, birthday gifts, exclusive art, collectibles, toys and plush items. The
product selection will continue to expand throughout the year with special
Disney theme park items just in time for the holiday shopping season.

In addition, DisneyStore.com will expand its online selection of merchandise
from Disney Store retail locations across North America, offering a variety of
popular seasonal and gift items throughout the year, plus apparel, costumes and
playthings for infants, toddlers, kids and adults.

The new Create-Your-Own merchandise shop at DisneyStore.com offers a fun way for
guests to express themselves by personalizing merchandise with their favorite
Disney characters and their own names. Shoppers can create and customize
apparel, bags, watches, blankets, home décor items and more- guests can even
order Mickey, Minnie, Cinderella or Tinker Bell character art images and
messages artfully displayed on fresh roses.

DisneyStore.com will also offer an expansive line-up of licensed merchandise
from Disney Consumer Products, including electronics, movies, books, home décor,
toys and apparel, vintage items, jewelry and more.

DisneyStore.com features time-saving, easy-to-use navigation tools and search
lists like "Find A Gift," "Shop By Category," "Shop By Character" and "Create
Your Own." A flash page offers information on sales and promotional offers,
character shops and new merchandise. A new store locator conveniently sends the
address and phone number of the nearest Disney Store location directly to a
guest`s email address or cell phone.

About Disney Consumer Products

Disney Consumer Products and affiliates (DCP) is the business segment of The
Walt Disney Company (NYSE:DIS) that extends the Disney brand to merchandise
ranging from apparel, toys, home décor and books and magazines to foods and
beverages, stationery, electronics and fine art. This is accomplished through
DCP's various lines of business which include: Disney Toys, Disney Apparel,
Accessories & Footwear, Disney Food, Health & Beauty, Disney Home and Disney
Stationery. Other businesses involved in Disney's consumer products sales are
Disney Publishing Worldwide, the world's largest publisher of children's books
and magazines, and DisneyStore.com, the company's official shopping portal. The
Disney Stores retail chain, which debuted in 1987, is owned and operated by
Disney in North America and Europe. The Disney Stores chain in Japan is operated
under a license agreement with Disney. For more information, please visit
www.disneyconsumerproducts.com.

For Disney Consumer Products
Norma Rosenfield, 818-591-2264
norma@rosenfieldpr.com
or
Pedro Fernandez, 818-544-0334
pedro.fernandez@disney.com

Copyright Business Wire 2009