Newforma and Axomic Announce Partnership

LONDON and MANCHESTER, NH, May 19 (MARKET WIRE) --
Newforma(R), a software company addressing the project information
management (PIM) needs of the design and building industry, and Axomic
(UK) Ltd, a provider of image management solutions for architects,
engineers and contractors (AEC), today announced a partnership to
integrate their respective software solutions. As a Newforma Authorized
Partner, Axomic will work with Newforma to make digital image management
more efficient in the context of the AEC project information management
environment created by Newforma(R) Project Center software. The two
companies will demonstrate their products' integration in a free webinar,
"Every picture tells a story: managing digital images," starting at noon
Eastern Time on May 22.

Newforma Vice President of Industry Marketing and Product Management Bob
Batcheler said customers of Newforma and Axomic distinguish between
carefully framed marketing images used in new business generation and site
photos used in the course of executing projects. "Our customers want to
manage both types of images, each by the appropriate tool for the task,
but in an integrated fashion," Batcheler said. "For example, a
construction site photo might be duplicated in the marketing image
library, but those two uses need to be kept separate. Project photos have
to be part of the project record, and marketing images need to be
available for ongoing new business activities. OpenAsset combined with
Newforma Project Center provides the means to manage those two uses of a
single image. Integration with Newforma Project Center makes it simple to
use OpenAsset for digital image library management in a project context,
whether that project is a new business proposal, an active design or
under construction."

Axomic Business Development Director Daniel Emmerson explains, "By
slashing the time spent searching for images, re-sizing, creating
marketing documents, and cataloguing, OpenAsset streamlines image
management workflow and boosts productivity for our customers. Now, by
integrating with Newforma Project Center, we're making OpenAsset even
easier to use. For example, users can launch OpenAsset and review images
for a project directly from Newforma Project Center, which is what they
use to manage all their other forms of project information."

Newforma Chief Executive Officer Ian Howell said the relationship with
Axomic is as much about a shared set of values as it is about
complementarity of products. "Axomic and Newforma both specialize in
software to manage AEC project information," Howell said. "We share the
same industry focus as well as a commitment to providing value to our
customers. The product integration we can now offer will help our
customers solve the challenges of efficient digital image library
management. It's one more way Newforma Project Center makes it easier for
our customers to better serve existing clients and win new business."

Webinar details: "Every picture tells a story: managing digital images"

-- 12 p.m. - 1 p.m. Eastern Time
-- Friday, May 22
-- To register, visit https://www1.gotomeeting.com/register/436359425
-- No charge
-- Attendees of the live webinar qualify for one learning unit of credit
from the American Institute of Architects. Instructions for applying for
credit will be given at the close of the webinar. (Please note:
Unfortunately engineering professional development hours are not available
at this time.)

About Axomic

Axomic is the leading provider of enterprise-wide image management
solutions for the AEC sector. Its flagship product, OpenAsset, is used by
project-based companies to manage libraries of images and other digital
assets. The solution uses a standard web browser to search for images,
collect them for output and convert them to the formats and resolutions
needed for various applications. By streamlining the steps involved in
cataloging and managing digital assets, OpenAsset frees marketing teams
from administrative overhead, IT managers from librarian duties and
architects and engineers from distractions that take them away from
serving clients. Axomic may be reached in the United Kingdom at +44
(0)870-850-0435, in the United States at +1 888-871-1257, and online at
www.axomic.com.

About Newforma

Newforma is a software company serving architecture, engineering,
construction and owner/operator (AECO) organizations worldwide. Its
mission is to develop and market software solutions which significantly
improve the productivity of the building project team by streamlining
work processes, reducing exposure from errors and omissions, improving
coordination and communication, and enabling greater repeatability of
project success. Newforma(R) Project Center, Newforma's flagship product,
creates a more productive environment for project managers and the
project team by organizing project information, facilitating information
sharing, and enabling more effective project process. Newforma Project
Center is currently implemented on over 150,000 projects in
industry-leading AECO firms. For more information about Newforma, visit
www.newforma.com or phone +1 603-625-6212.

Copyright 2009 Newforma, Inc. Newforma is a registered trademark of
Newforma, Inc, in the United States and in other countries. All other
brands or products are trademarks or registered trademarks of their
respective holders and should be treated as such.

Contacts
Kelly Murray
Email Contact
+1 978-597-3377

Daniel Emmerson
Email Contact
+44 (0) 870-850-0435

Copyright 2009, Market Wire, All rights reserved.

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