Video: Schering-Plough Introduces TINACTIN(R) CHILL, a Line of Antifungal Products...

Video: Schering-Plough Introduces TINACTIN(R) CHILL, a Line of Antifungal
Products Geared Specifically to Young Males

Specially designed microsite (www.meettheburns.com) targets first time
athlete's foot sufferers and parents.

KENILWORTH, N.J., May 19 /PRNewswire-FirstCall/ -- Schering-Plough Corporation
(NYSE: SGP) today announced the arrival of TINACTIN(R) CHILL, an antifungal
spray for the treatment of athlete's foot. TINACTIN CHILL is available in two
formulations, liquid spray and deodorant powder spray.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090519/NY19030 )

To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/tinactin/38431/

Athlete's foot is an infection caused by direct contact with fungus. People
are most susceptible when their feet are sweating or when wearing shoes that
lack proper ventilation. The condition is commonly picked up by walking
barefoot in locker rooms, pools and other public areas.

TINACTIN CHILL is targeted to address the needs of the first time athlete's
foot sufferer, which are primarily young males ages 14 to 22. "Research shows
that experiencing athlete's foot for the first time can be very frightening
and intimidating for young men," said John O'Mullane, PhD., group vice
president, research and development, Schering-Plough Consumer Healthcare. "Our
research indicated that to reach this age group we would need to go beyond the
traditional methods of communication with our customers."

To reach this audience, Schering-Plough developed an innovative Web site,
www.meettheburns.com. The site features a series of "Webisodes" highlighting
the fictitious Burns family and a character named "Gus" representing fungus.
Each segment presents an athlete's foot treatment message in a situation
comedy style that is entertaining and identifies well with teens. "Many young
men are reluctant to talk about their situation when they first experience
athlete's foot," O'Mullane said. "However, they often seek information on the
Internet. By developing this Web site, we can reach young men and help inform
them and their parents that there are effective and easy to use treatments for
this common condition."

About TINACTIN CHILL
TINACTIN CHILL is clinically proven to cure most athlete's foot and can even
help prevent athlete's foot with daily use. The Liquid Spray contains
ingredients that provide an extra cooling sensation and the Deodorant Powder
Spray will fight odor all day long in addition to treating athlete's foot.

TINACTIN CHILL is available at most mass retailers, drugstores, grocery stores
and online outlets.

About Schering-Plough
Schering-Plough Consumer Health Care is the U.S. over-the-counter (OTC) and
consumer products business unit of Schering-Plough, an innovation-driven,
science-centered global health care company. Through its own biopharmaceutical
research and collaborations with partners, Schering-Plough creates therapies
that help save and improve lives around the world. The company applies its
research-and-development platform to human prescription, animal health and
consumer health care products. Schering-Plough's vision is to "Earn Trust,
Every Day" with the doctors, patients, customers and other stakeholders served
by its colleagues around the world. The company is based in Kenilworth, N.J.,
and its Web site is www.schering-plough.com.

SOURCE Schering-Plough Corporation

Media, Julie Lux, +1-908-298-4774, Investors, Janet M. Barth or Joe Romanelli,
+1-908-298-7436, all of Schering-Plough Corporation