ExactTarget Introduces iPhone App for Email Marketing

Industry`s First iPhone App Allows Marketers to Track, Pause Emails
INDIANAPOLIS--(Business Wire)--
On-demand email and one-to-one marketing solutions provider ExactTarget launched
its iPhone app today, giving marketers the industry`s first mobile solution to
track and interact with their email marketing campaigns.

ExactTarget for iPhone provides email marketers mobile access to their
ExactTarget account where they can view, pause or resume an email send in
progress; view scheduled sends in both list and calendar views; and access
campaign tracking data.

"Email is a living and active thing - sends, opens, and clicks are happening
around us all the time," said Scott Roth, ExactTarget`s director of product
marketing. "ExactTarget for iPhone provides marketers with the mobile
productivity they need to view the performance of their email campaigns and take
action whenever and wherever they are."

ExactTarget for iPhone is available free of charge to the more than 7,000
marketers around the globe who use the platform to power their one-to-one
marketing campaigns. Current ExactTarget clients may learn more about the iPhone
app online at www.exacttarget.com/iphone.

"ExactTarget has proven itself as the industry leader by providing marketers
around the globe with new innovations that take their one-to-one marketing
efforts to the next level," said Tim Kopp, ExactTarget`s chief marketing
officer. "The introduction of our iPhone app gives marketers a way to stay
engaged with their email campaigns even while they are on the go."

ExactTarget is the first email service provider to introduce an iPhone app. The
launch of the technology follows the successful introduction of similar
applications from Software as a Service leaders, including Salesforce.com and
Omniture.

About ExactTarget

ExactTarget, Inc. is a leading provider of on-demand email marketing software
solutions. The company`s on-demand one-to-one marketing applications enable
clients to send business-critical and event triggered communications to increase
sales, optimize marketing investments and strengthen customer relationships.
ExactTarget offers four editions of its on-demand software application along
with integrated solutions such as ExactTarget for Salesforce.com AppExchange,
ExactTarget for Microsoft Dynamics CRM and ExactTarget for Omniture
Genesis.ExactTarget offers a range of optimization services including support,
implementation and training, integration, deliverability, account management,
design and deployment and strategic consulting. ExactTarget`s software powers
permission-based email communications for thousands of organizations including
CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA
TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society,
Liberty Mutual Group, Papa John`s and Wellpoint, Inc. For more information,
please visit www.exacttarget.com or call 1-866-EMAILET.

ExactTarget
Mitch Frazier, 317-275-5034
mfrazier@ExactTarget.com
or
Dittoe PR for ExactTarget
Lauren Sanders, 317-202-2280 X10
lauren@dittoepr.com

Copyright Business Wire 2009