Online Broker TradeKing Earns High Marks for Customer Service and Trading Tools in 2009 SmartMoney Broker Survey

Receives Five-Star Rating for Customer Service and Trading Tools for Second
Consecutive Year, Remains Value Leader among All Top-10 Ranked Discount Brokers
BOCA RATON, Fla.--(Business Wire)--
Online broker TradeKing (www.tradeking.com) announced today it has been
recognized once again for excellence in customer service and the quality of its
trading tools by SmartMoney1, TheWall Street Journal magazine. On newsstands
this week, the magazine`s June issue reports the results of its 2009 Broker
Survey, ranking TradeKing fourth overall among discount brokers just behind
E*Trade, Fidelity, and Charles Schwab, three firms whose trading fees more than
double those of TradeKing`s. This is the second consecutive year TradeKing has
received the survey`s maximum five-star rating in both the customer service and
trading tools categories.

SmartMoney`s 2009 Broker Survey compared a total of sixteen discount brokerages
on their merits across five categories: mutual funds & investment products,
banking services, trading tools, research, and customer service. TradeKing`s
total score once again placed it ahead of many larger players, including TD
Ameritrade, Scottrade, OptionsXpress and Bank of America. The SmartMoney ranking
comes on the heels of the firm`s strong showing in Barron`s 2009 Best Online
Broker Survey, in which TradeKing received kudos for its strength in options
trading, Trader Network community features and investor education offerings.

"Third-party surveys such as SmartMoney`s offer an important data point that,
together with our own client satisfaction surveys, tell us if we`re doing the
job we think we are to support our clients` trading success," said Don
Montanaro, Chairman and CEO of TradeKing. "It is enormously important to all of
us at TradeKing that we keep delivering on our promise of great service and
quality of trading experience. Since day one, this has been our commitment to
our clients and it`s why we continue to thrive even in today`s challenging
market environment."

For more information on the SmartMoney 2009 Broker Survey, visit
www.smartmoney.com/mag.

About TradeKing

TradeKing (http://www.tradeking.com) is a nationally licensed online stock and
options broker dealer offering simple, low trading fees ($4.95 per trade plus
$.65 per option contract) with no hidden costs or account minimums.2 A pioneer
in integrating new financial social media as part of its innovative online
equities, options trading and fixed-income trading platform, TradeKing has
received multiple five-star ratings from top industry sources and was given five
stars in customer service by SmartMoney Magazine, ahead of OptionsXpress,
Scottrade, Fidelity and TD Ameritrade. (June 2009 SmartMoney Broker Survey).

Follow TradeKing on Twitter at http://twitter.com/TradeKing.

Options involve risk and are not suitable for all investors. Please read
Characteristics and Risks of Standardized Options available at
www.tradeking.com/ODD.

TradeKing provides self-directed investors with discount brokerage services, and
does not make recommendations or offer investment, financial, legal or tax
advice. The content of this press release is provided for educational and
informational purposes only, does not constitute a recommendation to enter in
any of the securities transactions or to engage in any of the investment
strategies presented herein, and does not represent the opinions of TradeKing or
its employees.

Online trading system response and access times may vary due to market
conditions, system performance, and other factors.

Member FINRA/SIPC.

(1)SmartMoney is a joint publishing venture of Dow Jones & Company, Inc. and
Hearst Communications, Inc. All Rights Reserved Worldwide.

(2)(Please see
https://www.tradeking.com/p/home/tradeking/about/commissionsfees.tmpl for more
details on trade commissions for low priced stock, bonds, mutual funds and other
securities).

Tier One Partners
Sue Parente, 781-642-7788
sparente@tieronepr.com

Copyright Business Wire 2009