The One That Started It All. . .Walt Disney's Snow White and the Seven Dwarfs

Historic Blu-ray(TM) Debut Launches Spectacular All-New 'Diamond Collection'

Cutting-Edge New Collection - Premieres October 6, 2009!

BURBANK, Calif., May 18 /PRNewswire-FirstCall/ -- Walt Disney Studios Home
Entertainment (WDSHE) proudly opens the vault, releasing 'The One That Started
It All,' Snow White and the Seven Dwarfs, in high-definition Blu-ray for the
first time ever, on October 6, 2009. The historic and highly-anticipated
release fittingly launches a spectacular all-new product line -- Disney's
Diamond Collection. Poised to transform home entertainment, just as the movie
itself transformed the entire motion-picture industry upon its debut in 1937,
the revolutionary new Diamond Collection brings audiences the most immersive
and highest-level viewing experience, that includes unparalleled features,
exclusive high definition content and updatable experiences, superior picture
and sound, and much, much more. Taking home entertainment to fantastic new
heights unlike anything before, Snow White and the Seven Dwarfs: Diamond
Edition marks the film's first-ever high-definition Blu-ray bow, on October 6,
while the standard definition will be released seven weeks later, on November
24.

To view the multimedia assets associated with this release, please click
http://news.prnewswire.com/viewrelease.aspx?STORY=NDk=

The Diamond Collection debut of Snow White and the Seven Dwarfs will keep
audiences spellbound for hours with exciting content exclusive to this
historic release, presented with spectacular newly restored picture and 7.1
Digital Theater System Hi-Def Surround Sound. Utilizing the latest in
technology, possible only by the power of Blu-ray, the release includes
"Disney Smart Navigation," allowing the magic and personality of Disney
Characters to come to life as never before. "Disney Family Play," the
ultimate interactive Hi-Def experience, offers a variety of immersive games,
activities and unprecedented levels of personalization and customization
features, to transform how families experience home entertainment together.
The Snow White and the Seven Dwarfs: Diamond Edition is a Blu-ray + DVD Combo
Pack (2 Blu-ray discs + DVD).

Exclusive Snow White Diamond Edition Bonus Features

-- Hyperion Studios - Audiences are digitally transported to 1937 to
discover first-hand, Hyperion Studios, the original studio Walt Disney
himself built and where Snow White and the Seven Dwarfs was conceived
and developed. Viewers will virtually walk the halls of this historic
landmark experiencing life at Hyperion Studios back in the 1930's.
This amazing "Backstage Disney" feature contains newly
dimensionalized archival photos, never-before-heard animator
recordings,
archival transcripts and rare footage of Walt himself revealing how
Disney's gifted filmmakers crafted the very first animated feature.

-- Magic Mirror - Using the latest in Blu-ray technology, the iconic
Magic
Mirror guides the audience through the Snow White and the Seven Dwarfs
Diamond Edition features with ease, serving as the "host" for
an incredibly immersive experience. The Mirror will recognize viewing
patterns, knows where the audience has left off and will even suggest
where to navigate next. This marks the first use of this type of
technology in a Disney Blu-ray release and provides viewers the
control
to personally create a customized Snow White experience.

-- DisneyView - Disney's pioneering animated feature is brought to the
modern era of widescreen high definition viewing by allowing the user
to
expand their viewing experience beyond the original aspect ratio of
the
film. Utilizing Disney Blu-ray(TM) technology, acclaimed Disney
artist
Toby Bluth was able to 'draw' beyond the borders of classic
full frame cinema and fill the otherwise dark edges of the screen with
beautiful custom imagery, giving audiences a new view of their
animated
classic favorite.

-- About Toby Bluth - Disney artist Toby Bluth tells how the movie
inspired
him to create the superb DisneyView art.

-- Mirror, Mirror On The Wall - Through BD-Live, this mirror can find the
secret princess inside each viewer with a series of questions, then
create for them a personal message from their favorite princess who
will
call them on the telephone.

-- What Do You See? - To win this exciting interactive game, players must
untangle scrambled images.

-- Jewel Jumble - Players put jewels from the Dwarfs' mine in the
proper order to win this game.

-- Scene Stealer - Allows viewers to upload a personal photo and
experience
life as one of the Seven Dwarfs--on-screen in the actual film.

About Disney 'COMBO PACKS' (Blu-ray + DVD in a single package):

To provide consumers with unprecedented quality, value and portability of
their favorite Disney classics, in 2008 WDSHE pioneered the Combo Pack --
Blu-ray Disc(s) plus a DVD in a single package. Current Disney Platinum
Edition titles available as Combo Packs include Sleeping Beauty and Pinocchio.

About Snow White and the Seven Dwarfs:

Celebrated as an entertainment landmark for over 70 years, the first
full-length animated film ever made, and still the 'fairest of them all," Snow
White and the Seven Dwarfs' world premiere represented a major milestone for
the world of animation and a giant leap forward for The Walt Disney Company.
Presented with a 1939 honorary Academy Award(R) for "significant screen
innovation which has charmed millions, and pioneered a great new entertainment
field," Snow White and the Seven Dwarf is one of the most beloved and most
watched films in history. As one of the first films ever to be designated for
preservation by the Library of Congress, it has been entertaining moviegoers
and critics alike for decades. It is also the first film ever to have a motion
picture soundtrack, as well as the first film to use music to advance the
story. To date, Snow White and the Seven Dwarfs has been released theatrically
a total of nine times.

Synopsis:

Snow White and the Seven Dwarfs is the time-honored story of a beautiful
princess whose blossoming beauty disturbs her stepmother the Queen. Each day
the Queen asks a mysterious magic mirror the quintessential question: "Mirror,
mirror on the wall, who's the fairest of them all?" As long as the mirror
answers the Queen's name, all is well. However, when one day the mirror
replies with Snow White's name, the evil Queen begins her quest to kill the
young girl, so she may once again be "the fairest of them all."

Snow White's escape from the evil Queen's plan leads her deep into the forest
and to a small cottage where she meets, in one of the most famous scenes in
motion picture history, the Seven Dwarfs. One day -- when "off to work" they
go -- the wicked Queen persuades Snow White to take a bite of a poisonous
apple that places a powerful sleeping curse on the young beauty. Heartbroken,
the dwarfs make a glass coffin for their friend, because she is too beautiful
to bury. Only when a handsome Prince -- who had previously fallen in love with
Snow White -- finds her and kisses her, does she awaken, to "live happily ever
after."

The Snow White and the Seven Dwarfs: Diamond Edition is priced at $39.99 SRP.

STREET DATE: October 6, 2009

Direct prebook: August 11, 2009
Distributor prebook: August 25, 2009
Pricing: Diamond Edition Blu-ray + DVD Combo Pack:
$39.99 SRP
Feature run time: 84 minutes
Rated: "G"
FastPlay(TM): FastPlay enabled on DVD
Aspect ratio: Widescreen (1.33:1)
Sound: 7.1 DTS-HD Master Audio
French and Spanish Language Tracks
Languages: English SDH, French and Spanish subtitles.
Technical specifications may only apply to
feature.

Walt Disney Studios Home Entertainment, a recognized leader in the home
entertainment industry, is the marketing, sales and distribution company for
Walt Disney, Touchstone, Hollywood Pictures, Miramax and Buena Vista product,
which includes DVD, Blu-ray Disc(TM) and electronic distribution. Walt Disney
Studios Home Entertainment is a division of The Walt Disney Studios.

These press materials are available in electronic form at
www.WDSHEpublicity.com.

SOURCE Walt Disney Studios Home Entertainment

NATIONAL, Amelia McPartlon, +1-818-295-5243, Amelia.B.McPartlon@Disney.com, or
Maria Barraza, +1-818-295-5279, Maria.Barraza@Disney.com; or REGIONAL,
Michelle Alexander, +1-818-295-5246, Michelle.Alexander@Disney.com