Zmags Customer Atlantic City Convention & Visitors Authority Reports That Video in Digital Visitors' Guides Doubles

BOSTON, MA, May 19 (MARKET WIRE) --
According to a new case study published today, Zmags customer Atlantic
City Convention & Visitors Authority brought digital collateral creation
in house and cut costs in half while improving downloads and
click-through rates for its visitors' guides.

Zmags helps marketers engage customers through Interactive Collateral
Management (ICM), a means to digitize and deliver interactive documents
to customers, and then measure reading behavior. Zmags' subscription-based
software can be used to share any type of collateral online -- including
brochures, catalogs, magazines, direct mail and other business documents
-- to help marketers lower production costs, increase reach and generate
more revenue. Zmags customers span multiple verticals -- such as retail,
manufacturing, travel, and healthcare -- and include companies such as
3M, Chevrolet, IKEA, Microsoft and Volkswagen.

According to April Clark, senior manager of emarketing at the Atlantic
City Convention & Visitors Authority, her team sought to create and
publish its primary marketing tool -- its visitors' guides -- in house,
after outsourcing them for many years. They wanted an in-house solution
that would enable them to maintain fast download times while adding rich
media, and to track readership stats so they could report back to
members/advertisers.

The team ultimately selected Zmags' self-service ICM solution, which now
enables them to easily create and publish professional-looking digital
collateral featuring engaging rich media. "Within just a few hours, we
felt pretty fluent with Zmags," said Clark. "Within a couple of days, we'd
created our first Visitors' Guide. When we used to outsource, it took a
month and cost twice as much."

Authority finds video doubles page views, increases click-throughs by
5-10x

Detailed analytics available within the Zmags software have helped the
Authority determine which pages and which specific content produce the
best results, so it can improve content. For instance, Clark and her team
have learned that adding video doubles page views and increases
click-throughs by 5-10x -- prompting them to add more video content to
guides.

Overall, in less than one year, the Authority's new digital guides have
earned over 16,000 visits; 300,000 page views; and 35,000 click-throughs
-- even as production costs were cut in half through using Zmags.

Jens Karstoft, CEO of Zmags, says marketers should take note of the
Atlantic City Convention & Visitors Authority's experience. "Customer
expectations are very high -- static pdfs no longer cut it," said
Karstoft. "The Authority's innovative use not just of digital collateral
but of embedded rich media is a terrific model for marketers seeking to
take their collateral to the next level without blowing their budgets."

To read the full case study, visit http://www.zmags.com/composite-890.htm.
For more information on Zmags and a free trial, visit
http://www.zmags.com/US-Free-Trial.html.

About Zmags

Zmags provides the first Interactive Collateral Management (ICM) solution
designed to help marketers digitize all types of collateral, enrich them
with interactive features, deliver them to customers, and then measure
reading behavior. The net results are a better customer experience, lower
costs, less print waste, increased reach and higher revenue. More than
2,000 companies in 35 countries currently use Zmags solutions to create,
manage and optimize their digital collateral. Visit www.zmags.com.

Zmags, Read On and Zmags Publicator are trademarks of Zmags in the United
States and other countries. All other trademarks contained herein are the
property of their respective owners.

For information, contact:
Michelle G. Faulkner
Big Swing Communications
Email Contact
+1-617-510-6998

Copyright 2009, Market Wire, All rights reserved.

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