Health & Sustainability Are Fundamentally Changing the Food Industry

ROCKVILLE, MD, May 19 (MARKET WIRE) --
MarketResearch.com has announced the addition of Packaged Facts' new
report "Six Mega Trends Impacting Global Food and Beverage Brands, 2009,"
to their collection of Food market reports. For more information, visit
http://www.marketresearch.com/redirect.asp?progid=67618&productid=2107762

This report is an excerpt from Packaged Facts' comprehensive "Top Global
Food and Beverage Companies: Strategies for Success" report, which studies
eight leading global food and beverage companies, exploring the strategies
that have made their brands international and the pressures they confront
today and in the future to retain their leadership status. The companies
were chosen as leading manufacturers and marketers of food and beverage
brands, with a strong heritage in the industry. All have international
operations and a broad set of customers spanning three or more geographic
regions.

The companies that were placed under the microscope are: Nestle, Kellogg,
Anheuser-Busch, Wrigley, Kraft, Heinz, Danone and Coca-Cola.

The mega trends specifically studied in "Six Mega Trends Impacting Global
Food and Beverage Brands, 2009" are:

-- Consumer empowerment
-- Health and nutrition
-- Supply side issues
-- Global shifts in consumer expenditure
-- Sustainability and the 'green' movement
-- Convenience

Report Methodology

The information in "Top Global Food and Beverage Companies: Strategies for
Success" is based on primary and secondary research. Secondary research
entailed data gathering from relevant sources, including industry and
association publications, trade press, company literature and corporate
annual reports. Primary research consists of a series of in-depth
interviews with brand experts, associations and consultants to the CPG
industry, in order to more closely understand the challenges brands face.

For more information visit
http://www.marketresearch.com/redirect.asp?progid=67618&productid=2107762

Contact:
Gregg Kellett
MarketResearch.com
gkellett@marketresearch.com
240.747.3008

Copyright 2009, Market Wire, All rights reserved.

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