newScale Service Catalog Solutions Manage Demand and Reduce Sprawl for Virtual, Physical and Cloud Server Environments

newScale FrontOffice Suite for the Virtual Data Center Improves Governance and
Drives Demand to Lower-Cost Standard Configurations
SAN MATEO, Calif.--(Business Wire)--
newScale, Inc., the market leader in IT Service Catalog and Service Portfolio
Management software solutions, today announced the next release of the newScale
FrontOffice Suite for the Virtual Data Center. The new release adds unique
capabilities to manage the complete service lifecycle of virtual, physical and
cloud server environments. IT organizations can now balance business
justification and demand for new servers against ongoing hardware, software and
support costs, to ensure scarce IT resources are best allocated to the most
pressing business requirements.

The latest release includes the new newScale Service Item Designer,which
encourages adoption of standard server environments with self-service ordering,
eliminating the unnecessary time and expense spent designing custom
configurations. This new feature alsoimproves governance and reduces virtual
server sprawl by automatically linking requests for servers to a business
justification. This allows IT to better understand and shape business demand,
de-commission virtual machines when no longer needed, and eliminate over- and
under-provisioning of servers by adapting resource allocations as business
requirements change.

"It`s a good time to be in IT infrastructure, because we have an opportunity to
look at our existing investments and change the economic model. The world of
virtualization turns everything on its head," said Mark Brennan, Vice President
of IT Infrastructure, Gap, Inc. "We can smooth out demand and improve
utilization of our existing infrastructure and, in turn, reduce our need to make
incremental hardware investments. Working together with newScale, we are
focusing on standardizing our data center services, leveraging virtualization,
and moving towards a fundamentally different delivery and cost model."

The new release also features new packaging and pricing options that give IT
organizations the ability to start at a low price point, starting with managing
self-service requests and the lifecycle of their virtual, physical and cloud
servers - with the flexibility to expand as needed to include service portfolio
management and demand management across all their data center services. And,
since this release is built on the same proven technology as other newScale
products, customers can start with data center services today and grow their
Service Catalog later to include end-user services such as desktop, facilities
and other workplace needs.

This new packaging for the newScale FrontOffice Suite for the Virtual Data
Center provides Standard and Enterprise options:

* Standard Edition allows organizations to publish a catalog of virtual,
physical and cloud services, enables users to request data center services
through an intuitive self-service interface, manages the governance of these
requests, and automates the delivery of virtual and cloud environments running
VMware or on Amazon`s public cloud.
* Enterprise Edition brings all the benefits of Standard edition, plus it allows
organizations to optimize their portfolio of data center services and manage the
entire lifecycle, including demand forecasting and pay-per-use chargebacks for
virtual servers hosted in an internal cloud.

"Since the first release of newScale FrontOffice Suite for the Virtual Data
Center in February, our customers are seeing game-changing improvements in IT
operations and responsiveness to application development teams," said Bill Fine,
VP Product Strategy, newScale, Inc. "newScale customers report benefits such as
reducing the time it takes to order, configure, approve and deploy servers by
more than 80 percent, and saving over $10 million in over-provisioned storage by
offering pay-per-use options with multiple tiers of storage services."

The newScale FrontOffice Suite for the Virtual Data Center includes:

* newScale`s market-leading Service Catalog and Service Portfolio solutions,
including newScale RequestCenter®, newScale PortfolioCenter and newScale
DemandCenter.
* Pre-configured integrations to VMware and the Amazon EC2 cloud for automated
provisioning, de-provisioning and management of physical, virtual or cloud
servers, storage and associated services.
* The newScale Data Center Service Request Library and newScale Service
Portfolio Library, with more than 400 pre-packaged templates for data center
services, including standard definitions for virtual server options, approval
workflows and governance processes - to accelerate deployment and help ensure
that customers achieve cost savings and business value immediately.

For more information on the newScale FrontOffice Suite for the Virtual Data
Center, visit www.newscale.com/Virtual_Data_Center.

About newScale, Inc.

newScale, Inc., is the leader in IT Service Catalog and Service Portfolio
Management software solutions, with more than 1.7 million users worldwide.
newScale solutions enable IT organizations to catalog their portfolio of
services, govern demand for services, manage delivery of services, and optimize
service quality. newScale customers - including more than twenty percent of the
Fortune 50 - benefit from increased operational efficiency, reduced costs,
improved service levels, and greater IT/business alignment. For more
information, please visit the newScale web site at www.newscale.com or call
650-403-7700.

Editor's Note: All newScale brand and product names are trademarks or registered
trademarks of newScale, Inc., in the U.S. and other countries. All other
products or company names mentioned are used for identification purposes only,
and may be trademarks of their respective owners.

newScale, Inc.
Mary Lindmeier, +1 650-403-7725
press@newscale.com

Copyright Business Wire 2009