Activision and Bizarre Creations to Revolutionize Racing Genre With Blur(TM)

Activision's Newest Brand Marries Intense Wheel-to-Wheel Racing Action with
Spectacular Power-Ups and Real-World Cars and Locations

SANTA MONICA, Calif., May 19 /PRNewswire-FirstCall/ -- Activision Publishing
(Nasdaq: ATVI) is set to revolutionize the racing genre with the debut of
Bizarre Creations' newest project, Blur(TM) -- the ultimate wheel-to-wheel
racing action experience.

The game drops players into heart-pumping, electrified racing action with 20
cars on a track all targeting the finish line and battling each other as they
trade paint and collect intense power-ups, including the ability to blast
other cars out of the way with huge bursts of energy, boost their speed, and
more.

While controlling photo realistic cars, gamers can use offensive and defensive
attacks as they battle for the lead and careen through real-world track
locations ranging from L.A. and San Francisco to the streets of Hackney, UK
and the treacherous roads of Barcelona, Spain.

"We did our homework and saw a huge opportunity to move beyond traditional
racers and create a game completely focused on making racing 'fun' again,"
said Martyn Chudley, Creative Director, Bizarre Creations. "Blur delivers a
new style of racing experience for all gamers, regardless of their experience,
skill or genre preferences. Everything the player does, both in their cars
and with their cars, is a dramatic adrenaline rush; it's a real blast!"

"We know that racing can be fun for everyone, and we are excited to enter this
genre with a game that keeps players in the pack and combines fun with intense
racing battles," said Maria Stipp, EVP and GM of Owned Properties, Activision
Publishing. "Bizarre Creations is one of the most creative studios in the
industry with a rich heritage of top-rated racing games and we are excited to
partner with them on Blur, which is set to break the mold of traditional
racing games."

Beyond the action-packed racing filled with fast curves, sneaky alternate
routes, hair-raising jumps and fully realized damage models that provide for
spectacular crashes, Blur's narrative is presented through Bizarre's
innovative new community-based interface, reaching far beyond the game itself.
This unique story-driving social network evolves dynamically as players
compete in different races, make new friends, rivals and fans, and connect
with other racers both in-game and in real life.

Looking beyond Blur's single player story, gamers can engage in competitive
and team-based multiplayer races with up to 20 players online, or on a single
console via 4-player split-screen. Bizarre is especially excited to introduce
Blur's original social gaming experience - Custom Groups, where anyone can
create unique multiplayer modes based on their favorite ways to play the game.
These new modes are immediately shared through Blur's social network,
expanding the game in ways that are only limited by the gaming community's
creativity.

Blur is planned for release this fall for the Xbox 360(R) video game and
entertainment system from Microsoft, PLAYSTATION(R)3 computer entertainment
system, and the PC, and is currently rated "RP" (Rating Pending) by the ESRB.

For more information on Blur, please visit the official game web site located
at: http://www.blurthegame.com.

About Bizarre Creations
Bizarre Creations is a video game developer based in Liverpool, England.
Established in 1994, the company is famed for such high profile franchises as
Formula 1, Fur Fighters, Geometry Wars, The Club, and the Project Gotham
Racing series. With 200+ staff working out of a custom-built development
studio, the company now simultaneously develops several next-gen projects
across various platforms. They can be found online at
www.bizarrecreations.com.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United
Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands and
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the company's website, www.activision.com.

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SOURCE Activision Publishing

MacLean Marshall, PR Manager of Activision Publishing, Inc., +1-424-744-5674,
maclean.marshall@activision.com