China Youth Media Launches Second Sports Channel with Mixed Martial Arts and Top Rank Boxing

MARINA DEL REY, Calif.--(Business Wire)--
China Youth Media, Inc. (the "Company") (OTCBB:CHYU), a China focused youth
marketing and media company, announced today that it has launched a second
sports channel on its Koobee Campus Network, the Company`s dedicated Intranet
Television Network and media portal targeted to China`s 30 million plus college
students. The new sports channel, called Koobee Fight Channel, is the first and
only online channel in China exclusively dedicated to international fight
content, including professional mixed martial arts and top rank boxing.

Koobee Fight Channel features first rate international boxing from the world`s
big five boxing associations and carries classic matches of boxing greats like
Mohammed Ali, George Foreman and Evander Holyfield. Koobee also showcases top
Mixed Martial Arts (MMA) matches, bringing a sport that has experienced a
remarkable surge in popularity and mainstream media coverage in recent years to
China, the world`s largest sports market. With MMA pay per view reach in the
U.S. rivaling boxing and professional wrestling, the sport continues its
phenomenal rise in China. Koobee also delivers various world martial arts
matches, including Kung Fu, Karate, Taekwondo and Sumo Wrestling.

"We are extremely pleased with the successful launch of the Koobee Campus
Network and can now deliver access to millions of college students across
China," commented Jay Rifkin, China Youth Media`s CEO. "As a result of strong
demand and China`s desire to view sports themed content, we are thrilled to
launch our Fight Channel," Mr. Rifkin continued. "We are uniquely positioned to
capitalize on the growing, relatively untapped youth market in China and see the
strong appeal of sports programming as a key revenue driver for both advertisers
and viewers."

About China Youth Media, Inc.

China Youth Media, Inc. (OTCBB:CHYU) is a China focused youth marketing and
media company whose business is to deliver advertising and content to one of the
most sought after and fastest growing demographics in the world. Through its
wholly owned subsidiary Youth Media (Hong Kong) Limited, CHYU has secured
contracts with a term of 20 plus 10 years that provide exclusive rights from the
Chinese government controlled corporation, China Youth Net, which uniquely
position CHYU to market to China`s massive student population with preferred
access online, on campus and on mobile. For more information, please visit
http://www.chinayouthmedia.com.

Forward-Looking Statements

This press release contains certain forward-looking statements. These
forward-looking statements can generally be identified as such because the
context of the statement will include words such as China Youth Media
``expects,'' ``should,'' ``believes,'' ``anticipates'' or words of similar
import. Stockholders, potential investors and other readers are cautioned that
these forward-looking statements are predictions based only on current
information and expectations that are inherently subject to risks and
uncertainties that could cause future events or results to differ materially
from those set forth or implied by the forward-looking statements. Certain of
those risks and uncertainties are discussed in the China Youth Media filings
with the Securities and Exchange Commission, including China Youth Media`s
annual report on Form 10-K and quarterly reports on Form 10-Q. These
forward-looking statements are only made as of the date of this press release
and China Youth Media does not undertake any obligation to publicly update such
forward-looking statements to reflect subsequent events or circumstances.

China Youth Media, Inc.
Sophia Kim, 310-728-1457
info@ChinaYouthMedia.com
www.ChinaYouthMedia.com
or
Investor Relations:
American Capital Ventures
Rich Hull, 305-918-7000
info@amcapventures.com
www.amcapventures.com

Copyright Business Wire 2009