CallFire Releases Cloud Telephony Essentials

Cloud Telephony is on-demand voice services provided by a hosted, dynamically
scalable, often virtualized, deployment of voice infrastructure that can
manipulate inbound and outbound calls through a simple programmable interface.

LOS ANGELES, May 19 /PRNewswire/ -- The term Cloud Telephony is being tossed
around as a catchphrase these days, much like "Voice 2.0" or "Telephony
Application Provider." Picking the right partner is essential to providing a
great telephone experience to your customers. The Cloud Telephony team at
CallFire has experience deploying scalable call tracking and cloud call
centers using open source technology for over six years. Today, CallFire
released this list of essential features and characteristics of reliable Cloud
Telephony providers.

Reinventing Telco in the Cloud
On-demand Cloud Telephony systems abstract the complexity of deploying highly
available phone systems. An enterprise-grade cloud telephony platform should
provide scalability, high availability, programmable integration and useful
dashboards with reports. The market is becoming increasingly saturated with
unreliable providers and hype. Here's what you should be looking for:

Essential features

Scalable IAAS (Infrastructure as a service). It's important your provider can
deliver high-volume outbound or inbound campaigns, on-demand. This is where
the "cloud" matters for the enterprise. Does your system need to handle
bursts of 10,000 simultaneous voice calls? If so, be sure to ask if it can.

Customizable IVRs. Users should be able to create powerful, standards
compliant, dial plans that don't tie you to any one Cloud Telephony vendor.
Look for VoiceXML or CallFireXML compliance.

IVR Builder GUI. This is useful for users who don't want to learn complex
languages to get their voice services up and running in minutes.

API, Web & Mobile interfaces. Multiple interface options ensure real-time,
location-independent, management of your voice services.

Reliable Text-To-Speech. Make sure your Cloud Telephony platform plays crisp,
delay-free sound. Providers may use inexpensive TTS engines, resulting in
sound delays and call quality degradation.

Essential characteristics

Experienced Tech Support
Cloud Platforms are only as good as your NOC & technical team. Expect hands-on
developer support and ticketed troubleshooting for your account.

Ease of use
Find a provider with a great dashboard that provides (at minimum) phone number
provisioning, campaign summaries and comprehensive reporting.

Distance from headaches
Find a provider with a proven track record of reliability. Ask for references
and delegate your Cloud IVR to a battle-proven team. Developing a SIP server
farm is not trivial. Alleviate the burden of managing multiple providers,
troubleshooting DTMF detection, supporting internationalization and
maintaining call quality.

Outsource your on-demand Cloud Telephony needs, to the experts. Visit
www.CallFire.com for more information.

About CallFire.com
A Cloud Telephony company with over 12,000 business customers. Our services
include Hosted IVR, Cloud Call Center, Call Tracking, Click-To-Call, Phone
APIs, Voice APIs, VoiceXML and more.

Media contact:
David Troy, CallFire
pr@callfire.com
213.221.2215

SOURCE CallFire

David Troy of CallFire, +1-213-221-2215, pr@callfire.com