Joost Adds TV Guide Broadband

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Tue May 19, 2009 9:01am EDT

  NEW YORK, NY and LOS ANGELES, CA, May 19 (MARKET WIRE)
-- 
Joost announced today that TV Guide Broadband will bring its program
offerings to Joost(TM) (www.joost.com), the global web video service.

    Dmitri Ponomarev, VP of On Demand for TV Guide Network, added, "We think
that Joost, with its young audience and entertainment focus, is the
perfect place for TV Guide Broadband to showcase our short form
programming around and about the world of TV, music and film."

    TV Guide Broadband delivers short-form video to broadband partners,
including entertainment programming highlights from TV Guide Network as
well as original programming created specifically for the web. The mix of
original, on-demand content and the best programming from the TV Guide
Network lets people sample, catch-up and preview the best of television,
movies, and music.

    TV Guide Broadband programming available on Joost will feature up-close
and personal interviews with the biggest stars in Hollywood and exclusive
behind-the-scenes access to the most popular shows on television today.
The programming will also include Hollywood news and celebrity
interviews, original music performances and interviews, highlights from
TV Guide Specials including "Big Movie Premiere" specials, and more.

    Danny Passman, global head of programming for Joost, said, "We're
committed to expanding our library of up-to-the-minute video programming
around the topics our audience likes the most -- like celebrities and pop
culture -- and TV Guide certainly fits that formula. TV Guide is a great
fit for Joost because its programming provides additional context for our
audience around the thousands of music videos, TV shows and movies we
have available."

    Joost features a number of social tools which are designed to help people
communicate with each other, navigate through more than 46,000 video
assets and integrate user expression directly into the service.

    About Joost

    Founded by Janus Friis and Niklas Zennstroem, Joost brings video and
social interaction together online. All of the video on Joost is
professionally produced and streams on-demand to people around the world
for free in a high-quality format. Today, Joost has more than 46,000
program elements, including more than 400 television series and 1,200
movie and short film titles. For more information, visit www.joost.com.

    

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