Coremetrics Announces Platform for Continuous Optimization

SAN MATEO, CA, May 19 (MARKET WIRE) --
Coremetrics, the leader in marketing optimization, today announced new
details about its market strategy. Central to this strategy is the
introduction of the Coremetrics Continuous Optimization Platform, a unique
system that addresses the need to more successfully convert and retain
customers online.

At the heart of the platform is Coremetrics' exclusive Lifetime
Individual Visitor Experience (LIVE) Profile(TM), which tracks a
customer's browsing behavior over the long term, including offline
information, not just the first or last click. The historical data can be
used across all Coremetrics products and, consequently, across all
marketing campaigns to relentlessly optimize results. This data also
positions businesses to serve customers highly tailored experiences based
on their individual history -- on a web site, via email and across
multiple ad networks.

The Continuous Optimization Platform makes any online marketing program
far simpler to execute and easier to understand by defining an intuitive,
three-step methodology to any marketing cycle. Those three steps are
Anticipate, Automate and Syndicate. All Coremetrics applications are
designed to support this methodology and complement each step.

Anticipate

Online consumer behavior is more complex than many marketers have been led
to believe; single session metrics are easy, but neither revealing nor
accurate. The Continuous Optimization Platform combines both online and
offline data with next-generation proprietary analytics to build a
long-term history of a customer's behavior to better address their
constantly changing needs. Coremetrics' integrated suite of applications
can react to what people did after leaving a particular site, capturing
brand and marketing impressions and serving content that embraces all of
their browsing behavior. In this manner, the Continuous Optimization
Platform positions businesses to better predict their customers'
preferences and predispositions.

Automate

The Continuous Optimization Platform makes it exceptionally easy for
marketers to manage campaigns automatically. The platform delivers
specifically tailored content to individuals automatically that reflects
past and current browsing behavior. For example, should someone sign up
for a product or service, the Continuous Optimization Platform uses the
information to automatically improve email messages with offers created
specifically for that person. Coremetrics' interactive dashboards show
exactly what customers are doing, in real time. Optimizing interactions
with the customer happens automatically and fluidly, so campaigns can be
managed with fewer resources and in less time.

Syndicate

Due to the profusion of social media and increasingly sophisticated
browsing patterns, customers are gaining more control over how they
experience a site or brand. Businesses are finding it harder than ever to
reach customers who leave their sites. The Continuous Optimization
Platform makes it easy for marketers to confidently push the best offer
through the right media channel every time, delivering personalized
content to a website, emails or ad networks. The platform enables
marketers to easily and confidently pass data and insight to any
marketing partner. Further, the historical data can be used across all
Coremetrics applications to deliver truly integrated marketing programs.

The online marketing applications that make up the Continuous Optimization
Platform include:

-- Coremetrics Search(TM) -- pay-per-click (PPC) marketing management

-- Coremetrics Intelligent Offer(TM) -- automated cross sell and up sell
recommendations

-- Coremetrics LIVEmail(TM) -- closed loop email marketing system

-- Coremetrics Impression Attribution(TM) -- ad-hoc reporting solution
for optimizing impression-based marketing campaigns

-- Coremetrics Connect(TM) -- partner integration platform

"We're making it easier than ever for any business to automatically make
the best offer to their customers every time, anywhere," said Joe Davis,
chief executive officer, Coremetrics. "Our methodical approach to online
marketing and merchandising is based on an integrated platform where each
individual tool harnesses a 360-degree view of the customer, bridging gaps
across marketing programs and yielding a complete, multi-channel view. Our
platform and applications eliminate the mind-numbing complexity that is
all too common in other offerings. Ultimately, the power of the platform
provides marketers an easy way to relentlessly optimize their online
marketing."

About Coremetrics

Coremetrics is the leader in marketing optimization. Its products help
businesses relentlessly optimize their marketing programs to make the best
offer, every time, anywhere, automatically. More than 1,900 online brands
globally, transacting more than $20 billion this year, use Coremetrics'
Software as a Service (SaaS) to optimize their online marketing.
Coremetrics' solutions encompass advanced online analytics and integrated
marketing optimization applications, including search engine bid
management, email targeting, ad impression attribution and cross sell
recommendations to acquire customers more cost effectively, increase
conversion rates, and increase lifetime customer value. Coremetrics is
consistently recognized by industry analysts and thought leaders, and in
2008 was named to Deloitte's Technology Fast 50 Program for Silicon Valley
Internet, Media, Entertainment and Communications companies. The company
is privately held with funding from Accel Partners, FTV Capital and
Highland Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit www.coremetrics.com or call
866-493-2673.

Coremetrics has strongly supported online privacy since its inception. To
learn more, visit

www.coremetrics.com/privacy.

Media Contacts
Michela Stribling
Director, Corporate Communications
Tel: (650) 762-1433
Email: Email Contact

Shelley Risk
Horn Group for Coremetrics
Tel: (415) 905-4037
Email: Email Contact

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