DIRECTV Further Distances Itself From Cable and Dish Network in 2009 American Customer Satisfaction Index

Rates Higher Than All Major Cable Companies for Ninth Consecutive Year
EL SEGUNDO, Calif.--(Business Wire)--
For the ninth straight year DIRECTV, the nation`s No.1 satellite television
service, has once again scored higher for customer satisfaction than all major
cable TV companies, in the American Customer Satisfaction Index (ACSI).
DIRECTV`s score also soared even further past Dish Network this year by seven
points, making it the only satellite company to outrank all cable companies
surveyed.

In this year`s ACSI survey, DIRECTV improved its position by three points from
last year and posted an index score of 71, reflecting customers` overall
satisfaction with the service, compared to the cable and satellite TV industry,
which received an average score of 63. Specifically, DIRECTV scored five points
higher than Cox Communications, 12 points higher than Comcast and Time Warner
and 20 points higher than Charter Communications. Customers surveyed by the ACSI
in the first quarter of 2009 were also asked about such issues as perceived
quality, perceived value and their expectations prior to subscribing to the
service. The ACSI also measures customer loyalty and retention.

"We understand that our customers have many options when it comes to choosing a
television service provider, which is why it is vital for us to continue
delivering the best customer experience possible," said Mike Palkovic, executive
vice president of Operations for DIRECTV. "Our No. 1 ranking in the 2009 ACSI
survey reflects the hard work and dedication of all DIRECTV employees and
customer service representatives. While we improved our position within the
survey this year, we will continue to stay vigilant on improving all facets of
the overall customer experience to further distance ourselves from the
competition."

About the American Customer Satisfaction Index (ACSI)

The ACSI is an economic indicator based on customer evaluations of the quality
of household goods and services purchased in the United States. ACSI
independently measures customer satisfaction of approximately 200 companies in
44 household consumer industries. ACSI was first compiled in 1994 at the
National Quality Research Center (NQRC) in the Ross School of Business at the
University of Michigan and today, it is produced by the NQRC in partnership with
the American Society for Quality (ASQ) and CFI Group.

About DIRECTV, Inc.

DIRECTV, Inc. (NASDAQ:DTV - News), the nation`s No. 1 satellite television
service, presents the finest television experience available to more than 18
million customers in the United States and is leading the HD revolution with
more than 130 HD channels - more quality HD channels than any other television
provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of
100% digital picture and sound, exclusive programming, industry-leading customer
satisfaction (which has surpassed all national cable companies for nine years
running) and superior technologies that include advanced DVR and HD-DVR services
and the most state-of-the-art interactive sports packages available anywhere.
For the most up-to-date information on DIRECTV, please visit directv.com.

DIRECTV, Inc.
Jade Ekstedt, 310-964-3429
Darris Gringeri, 212-205-0882

Copyright Business Wire 2009