Carl Marks Advisory Group to Advise in Sale of White Cloud(R) Brand

NEW YORK, May 19 /PRNewswire/ -- White Cloud Marketing Inc. announced that the
company has retained Carl Marks Advisory Group LLC (CMAG) in the sale of the
popular White Cloud(R) brand. White Cloud Marketing acquired the White Cloud
trademark in 1996, three years after Proctor & Gamble (P&G) discontinued the
brand. Last year, the sales of White Cloud-branded products exceeded $600
million.

Introduced by P&G in 1958, White Cloud became the second best-selling toilet
tissue after Charmin(R). White Cloud Marketing re-launched the White Cloud
brand in 1999. The following year, Wal-Mart(R) launched the brand in its
stores, and White Cloud quickly became a top-selling captive distribution
brand for the retail giant. That same year, the company's White Cloud toilet
tissue was rated a "best buy" by Consumer Reports magazine. The rating was
reaffirmed in the magazine's May 2009 issue. Currently, the White Cloud brand
includes toilet tissue, facial tissue, diapers, training pants and baby wipes.

"This brand has incredible potential," said Tony Gelbert, chairman of White
Cloud Marketing. "I'm sure that soon after the brand is purchased, consumers
will see a significant increase in new White Cloud products on retail shelves.
It's a natural for the laundry sector, as well as the personal care market.
I'm certain this brand will exceed the buyer's expectations."

The investment banking group of Carl Marks will market the brand to
prospective buyers. "We're very excited to go to market with such a vibrant
and well-known brand," said Peter Schaeffer, a partner at Carl Marks. "We're
confident that potential purchasers will see opportunities not only in the
U.S. but overseas, as well."

About Carl Marks Advisory Group LLC and Carl Marks Securities LLC
Carl Marks Advisory Group LLC, with offices in New York and Charlotte, N.C.,
provides a wide array of investment banking and financial and operational
advisory services to the middle market, including mergers and acquisitions
advice, sourcing of capital, financial restructuring plans, strategic business
assessments, improvement plans and interim management.

Carl Marks Securities LLC, based in New York, assists its clients in executing
private placements of debt and equity. The firm is a member of FINRA and
SIPC. Additional information about Carl Marks Advisory Group LLC and Carl
Marks Securities LLC is available at www.carlmarks.com.

SOURCE Carl Marks Advisory Group LLC

Cheryl Seredy of Falls Communications, +1-216-472-2385,
cseredy@fallscommunications.com, for Carl Marks Advisory Group LLC