Hill Country Ride for AIDS Cycles to Record Levels Using Charity Dynamics' Boundless...

Hill Country Ride for AIDS Cycles to Record Levels Using Charity Dynamics'
Boundless Fundraising(TM)

Participation for 10th Annual Event Jumps Nearly 30 Percent; Innovative Social
Networking Application Enables Riders to Reach More People and Raise More
Money

AUSTIN, Texas, May 19 /PRNewswire/ -- Despite an unfavorable giving
environment due to the current economic downturn, the Hill Country Ride for
AIDS exceeded all expectations and smashed its 2009 fundraising goal, raising
a record amount of more than $690,000. The organization - which did not reach
its fundraising goal the previous year - utilized Charity Dynamics' Boundless
Fundraising social networking application, empowering participants with the
market's most effective online tools to significantly strengthen their
individual fundraising efforts. As part of their participation in the event,
riders are required to raise at least $500.

Charity Dynamics is a provider of comprehensive online solutions for nonprofit
organizations, offering services, software and support to best meet their
objectives and maximize results. The Hill Country Ride for AIDS is an annual
event in Central Texas that raises money to support and provide services for
people living with HIV and AIDS. This year marked the Ride's 10th anniversary.

"We feared that the tough economic climate would negatively impact fundraising
and participation for this year's event, but Charity Dynamics enabled us to
achieve results far beyond what we expected," said David Smith, executive
director of Hill Country Ride for AIDS. "The best thing that any event like
ours can do in order to be successful is make it as easy as possible for
participants to ask for money, and make it as simple as possible for people to
give. Boundless Fundraising delivers above and beyond in both of these areas."

Boundless Fundraising is an innovative fundraising application that enables
nonprofits and event participants to mobilize social networking communities in
support of their causes. The customized application allows organizations to
extend their branding, marketing, fundraising and outreach initiatives
directly into participants' Facebook networks.

With Boundless Fundraising, the 2009 Hill Country Ride for AIDS managed to
increase participation by nearly 30 percent (613 riders) compared to the
previous year. This also was the highest year-over-year increase for the Ride
in the past eight years. Additionally, riders who used Boundless Fundraising
raised an average of 30 percent more than their peers, and garnered 57 percent
more donors than individuals not using the application.

Nonprofits using Boundless Fundraising have sourced more than $1.5 million
through the application since the beginning of 2009. Other organizations
utilizing Charity Dynamics to drive stronger results for their events include
American Cancer Society, American Heart Association, CauseForce, Komen Austin
Race for the Cure and the Lance Armstrong Foundation.

"We're enabling groups like the Hill Country Ride for AIDS to tap into the
power of social networking like never before," said Donna Wilkins, president
of Charity Dynamics. "Boundless Fundraising boosts participation and
fundraising for organizations of all sizes, and it also builds an incredible
amount of momentum for future events. Now, nonprofits and their constituents
have the social networking tools they need to drive successful events and more
effectively support the causes they care about most."

About Hill Country Ride for AIDS
The Hill Country Ride for AIDS is an annual cycling event in Central Texas
that raises money to support people throughout the state living with AIDS. In
its ten year history, the Ride has raised more than $3.5 million to provide
life saving care for thousands of individuals. For more information, visit
them on the Web at www.hillcountryride.org or call (512) 371-RIDE.

About Charity Dynamics
Charity Dynamics provides comprehensive online solutions for nonprofit
organizations. From strategy to implementation and beyond, Charity Dynamics
partners with clients of all sizes to deliver the services, software, and
support they need to meet their objectives. Clients include The ALS
Association, American Cancer Society, Chesapeake Bay Foundation and Operation
Blessing. For more information, please visit www.charitydynamics.com.

SOURCE Charity Dynamics

Media, Thomas Aitchison, +1-512-826-6161,
thomas.aitchison@charitydynamics.com, or Reader Contact, Christine Anderson,
+1-512-241-0561, ext. 10, christine@charitydynamics.com, both of Charity
Dynamics