N-able Technologies(R) Launches New Midmarket Program to Help Partners Target Internal IT Departments
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OTTAWA, May 19 (MARKET WIRE) --
In a move that further advances its partners' success by expanding their
base and opening lucrative revenue streams, N-able Technologies(R), the
global leader in network and systems management software and services for
managed service providers (MSPs) and IT professionals, today announced
the N-able Midmarket Partner Program.
Focused on capturing sales and service opportunities in the midmarket,
this targeted program makes it easy and profitable for solution
providers, VARs and consultants to proactively resell N-able's #1-rated
N-central(R) software to internal IT departments. With N-central
in-house, midmarket IT professionals can address budget and operational
challenges by automating IT services and delivering them efficiently,
cost-effectively and remotely to users and devices in multiple locations
-- all done from a single management console.
The Midmarket Partner Program was designed with feedback from many of
N-able's MSP Elite Partners and in direct response to the growing number
of inbound calls that N-able receives from IT departments in midmarket
companies, says N-able vice president of sales Mike Cullen.
"Over the last nine months, we've seen a major spike in call volume and
demand from internal IT departments and midmarket organizations inquiring
about N-able's N-central technology and what it has to offer," says
Cullen. "Historically, we have taken the lead and passed it over to the
partner, or partners, that geographically made the most sense. But with
the increasing demand and opportunity we're seeing across the globe, it
was time to put a formal program in place to manage the business
properly, get these deals registered and ensure we're maximizing the
opportunity and driving the demand to our partners."
Unlike traditional reseller programs, there are no upfront costs or
revenue thresholds associated with joining the N-able Midmarket Partner
Program. In addition, N-able's sales team continues to work in support of
its partners' brand and never sells direct, no matter how large or small
the deal, Cullen says. "Our go-to-market strategy is 100-percent channel
friendly, with no competing direct sales force. Our focus is on
enablement and helping to drive demand to our partners' front door, not
ours."
As part of the program, participating partners earn a significant upfront
fee for reselling N-central while building new recurring revenues. These
partners also gain access to valuable in-bound business leads that have
been pre-qualified by N-able's sales team and can receive additional sales
commissions on deals they bring to the table.
"We want to remove any first-year financial hurdles or restrictions for
our partners and make it as easy as possible to join the N-able Midmarket
Partner Program and see first-hand how lucrative and profitable reselling
N-central can be for their business," says Cullen. "A number of our MSP
Elite Partners have been test-running the program since October 2008, and
have seen tremendous success that has yielded them incremental revenue and
services margins. We want to replicate that success across our partner
base and build an additional profit stream for new partners as well."
N-able MSP Elite Partners See Growing Success in Midmarket
To ensure success, N-able's sales team field-tested the new N-able
Midmarket Partner Program with a number of MSP Elite Partners including
All Connected, IT Authorities and Precision IT.
"Working with N-able's sales team, we've been able to offer managed
security and network services that enable our K-12 vertical and midmarket
clients to lower the costs of their managed infrastructure," says Alan
McDonald, president of All Connected in Simi Valley, Calif. "More
importantly, though, we've become a trusted ally for our clients,
responding to critical issues that they do not have the time or in-house
expertise to resolve." McDonald adds that since it began using N-able's
technology for midmarket clients, All Connected has steadily increased the
number of devices managed by its N-central deployments by more than 230
percent.
According to N-able partner Jason Caras of IT Authorities in Tampa,
Florida, the new Midmarket Program serves as great lead generation vehicle
for his company and opens the doors to a number of high-value business
discussions with new and existing clients. "The network has become a
strategic asset -- especially in the midmarket where companies are eager
to find ways to optimize their IT infrastructure and maximize productivity
without scrapping everything and starting new," says Caras. "By
participating in N-able's new Midmarket Partner Program, we're receiving
warm leads into new clients and additional support from N-able's sales
team to help attract new business and close more deals."
New and existing N-able partners -- including solution providers, VARs and
consultants -- can apply to the N-able Midmarket Partner Program by
emailing reseller@n-able.com for more information.
About N-able Technologies
N-able Technologies is the global leader in network and systems management
software and services for managed service providers and IT professionals.
N-able's award-winning N-central software and complementary toolsets are
proven to reduce IT support costs, improve network performance and
increase productivity through the proactive monitoring, management and
optimization of IP-enabled devices and IT infrastructure. N-able
maintains operations in North America, the U.K., the Netherlands and
Australia. www.n-able.com
Media Contact:
Derik Belair
Vice President of Marketing and Business Development, N-able Technologies
Toll-Free in North America: (877) 655-4689
Toll-Free outside North America: 00 800 6225 3000
Email: Email Contact
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