Majesco Entertainment Announces My Hero Brand of Aspirational Titles for Nintendo...

Majesco Entertainment Announces My Hero Brand of Aspirational Titles for
Nintendo DS(TM)

Step into the Shoes of Real-Life Heroes Including Astronauts, Firefighters,
and Doctors; First Two Titles To Launch This August

EDISON, N.J., May 19 /PRNewswire-FirstCall/ -- Majesco Entertainment Company
(Nasdaq: COOL), an innovative provider of video games for the mass market,
today announced a series of aspirational Nintendo DS(TM) games under the brand
name My Hero. In this new adventure simulation franchise, players experience
firsthand the heroic acts of the role models they look up to - a daring
astronaut, a courageous firefighter, and a life-saving doctor - by completing
a variety of challenging missions relating to each profession. My Hero:
Astronaut and My Hero: Firefighter are expected to launch in August, while My
Hero: Doctor will release this December. Produced by Game Life, each of the My
Hero brand games has a suggested retail price of only $19.99.

"Every generation has its own champions, but certain professions, by their
very nature, consistently produce the real-life heroes that youth always look
up to," said Gui Karyo, Executive Vice President of Operations for Majesco.
"Majesco's new My Hero product line lets players experience what it's like to
be the brave and committed role models they admire within a fun, Touch Screen
adventure format."

My Hero: Astronaut
In My Hero: Astronaut, players take on the role of a new recruit in the United
States of West on a quest to lead their team to victory by conquering space
first before their rivals do. On an expedition to Mars, players will pilot a
Space Rover, Space Shuttle, and Lunar Lander as they blast off through over 40
different missions. Activities include landing on a space station, repairing
satellites, destroying meteors on a collision course with Earth, and much
more. For every mission successfully completed, players also earn medals and
receive special gameplay bonuses.

My Hero: Firefighter
The Nintendo DS stylus becomes a hose, axe and extendable ladder in My Hero:
Firefighter. Players must drive fire engines swiftly and safely through
crowded city streets and react quickly to house fires, chemical explosions,
and forest fires in 13 hazardous missions. By putting out raging fires and
courageously saving people and animals, players earn awards for their bravery,
move up the ranks to Captain, and acquire upgraded trucks and equipment.
Players also learn real fire safety tips and how to react appropriately in
dangerous situations.

My Hero: Doctor
In My Hero: Doctor, players take on the role of a doctor's apprentice as they
manage 10 major medical emergencies by utilizing the microphone and stylus as
an all-in-one medical tool. Players will treat and cure patients by using real
medical equipment to help scan for fractures, inject medication, and apply a
defibrillator. By successfully maneuvering the ambulance around obstacles on
their way to aiding the sick and saving lives, players unlock upgrades and
earn awards as they progress in their medical career.

For additional information about Majesco's exciting line of products, please
visit www.majescoentertainment.com.

About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass
market. Building on 20 years of operating history, the company is focused on
developing and publishing a wide range of casual and family oriented video
games on leading console and portable systems. Product highlights include
Cooking Mama(TM) and Cake Mania(R)2 for Nintendo DS(TM), and Cooking Mama
World Kitchen and Jillian Michaels' Fitness Ultimatum 2009 for Wii(TM). The
company's shares are traded on the Nasdaq Stock Market under the symbol: COOL.
Majesco is headquartered in Edison, NJ and has an international office in
Bristol, UK. More information about Majesco can be found online at
www.majescoentertainment.com. @Majesco is on twitter or at
www.twitter.com/majesco.

Safe Harbor
Certain statements contained herein are "forward-looking statements" within
the meaning of the Private Securities Litigation Reform Act of 1995, Section
27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking statements
may be identified by reference to a future period(s) or by the use of
forward-looking terminology, such as "may," "will," "intend," "should,"
"expect," "anticipate," "estimate" or "continue" or the negatives thereof or
other comparable terminology. The Company's actual results could differ
materially from those anticipated in such forward-looking statements due to a
variety of factors. These factors include but are not limited to, the demand
for our products; our ability to complete and release our products in a timely
fashion; competitive factors in the businesses in which we compete; continued
consumer acceptance of our products and the gaming platforms on which our
products operate; fulfillment of orders preliminarily made by customers;
adverse changes in the securities markets and the availability of and costs
associated with sources of liquidity. The Company does not undertake, and
specifically disclaims any obligation, to release publicly the results of any
revisions that may be made to any forward-looking statements to reflect the
occurrence of anticipated or unanticipated events or circumstances after the
date of such statements.

SOURCE Majesco Entertainment Company

Audra McIver, audra_mciver@bhimpact.com, or Marisa Gross,
Marisa_gross@bhimpact.com, both of Bender/Helper Impact, +1-212-689-6360