Land O'Lakes Brings More Pure, Simple Goodness to a Store Near You

ST. PAUL, MN, May 19 (MARKET WIRE) --
After leading innovation in the dairy industry for nearly 100 years, Land
O'Lakes brings new life to the butter category with Butter with Olive
Oil, a new product that combines the natural simplicity and purity of
LAND O LAKES(R) Butter with the goodness of olive oil.

Made entirely from three pure ingredients -- cream, olive oil and salt --
LAND O LAKES(R) Butter with Olive Oil is all-natural and has the rich,
creamy taste of LAND O LAKES(R) Butter with 50 percent less cholesterol,
0g trans fat per serving, and 45 percent less saturated fat than
traditional butter.

"With natural foods and pure ingredients growing in popularity, consumers
are looking for foods that are not only delicious, but also contribute to
their overall health," said Peggy Ellingson, Vice President of Marketing.
"LAND O LAKES(R) Butter with Olive Oil is the first product on the market
to combine the delicious taste of real butter and the benefits of olive
oil without sacrificing purity with artificial flavors or additives."

LAND O LAKES(R) Butter with Olive Oil will be available in grocer dairy
cases nationwide beginning in mid-May. The product will be available in a
seven-ounce, re-sealable tub with a distinctive blue lid. Consumers will
find it in the butter section next to other LAND O LAKES(R) products.

Much like butter's hallowed place in the American kitchen, olive oil has
been a dietary staple worldwide for thousands of years. Once called
"liquid gold" by Homer, and "the great therapeutic" by Hippocrates, it
has recently gained popularity in American cuisine as well, with health
experts praising its high content of "good" fats (monounsaturated) and
ability to lower bad cholesterol levels (LDL).

Americans have adopted olive oil into their daily cooking repertoire, but
until now they haven't been able to take advantage of its benefits when
spreading butter on toast or baked goods. The introduction of LAND O
LAKES(R) Butter with Olive Oil offers the perfect solution -- multiplying
the uses for olive oil and making delicious LAND O LAKES(R) Butter more
spreadable right out of the refrigerator.

About Land O'Lakes

Land O'Lakes, Inc., a Minnesota-based food and agriculture company, is a
leading supplier of quality dairy products. In 1921, Land O'Lakes began
making butter from sweet -- not sour -- cream. Ever since that
breakthrough, the company has been a leading producer of butter and other
pure, wholesome dairy products that deliver simple goodness to consumers.
Visit www.landolakes.com for great recipes and meal ideas.

About Land O'Lakes Butter Products

Land O'Lakes is the only butter manufacturer offering an all-natural
butter and olive oil product containing only three ingredients: cream,
olive oil and salt. This latest offering is part of a company effort to
introduce innovation and convenience to the butter category. This
initiative has led to the introduction of such products as LAND O
LAKES(R) Spreadable Butter with Canola Oil and LAND O LAKES(R) Light
Butter with Canola Oil, as well as the FlavorProtect(R) Wrapper, the
company's exclusive, specially designed butter wrapper that seals in
freshness and keeps out other flavors.

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FOR MORE INFORMATION:
Tony Saucier
For Land O'Lakes
612.547.5055
tsaucier@always-thinking.com

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