Potencia Energy & Bebida Beverages Heading to South Africa
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MOORESVILLE, N.C.--(Business Wire)--
DLR Associates Inc, Potencia Energy Drink in alliance with Bebida Beverages
Company (Pink Sheets BBDA.PK) CEO Brian Weber has just announced the outcome of
ongoing dialogue with The Potencia Product Company of South Africa to be the
exclusive importer for both the Potencia Energy Drink products as well as the
Koma Unwind and Piranha Water Brand. Potencia Product Company SA will be
responsible for all distribution, sales and marketing for the entire country 43
million strong! Currently Potencia Product Company had offered a LOI while
working through the logistics and government regulations.
The Potencia Product Company is an existing embedded company who has several
different entities currently, as their desire to expand into other businesses
they stumbled across Potencia Energy Drink in the USA. "After extensive due
diligence we have decided this will be a fantastic opportunity to expand our
business portfolio," said Charles Schnehage of The Potencia Product Company
South Africa. "When we saw that Potencia Energy Drink was made from real
tamarind fruit we quickly decided to explore the possibilities as tamarind is
widely used in food, beverages and medicines in South Africa," adds Charles.
DLR Associates Inc the raw material procurement and manufacturing entity for all
Potencia branded products is hard at work modifying the Potencia Energy Drink
Can, "The South African can will be a modified to be written in English and
Afrikaan the native language as well as have multiple African provinces in lieu
of Spanish Countries," said CEO Daisy Ramirez of DLR Associates Inc.
"Koma Unwind will also undergo a label modification for the South Africa market
as we move forward and get product into the market; the initial Koma Unwind will
be in a 20oz plastic bottle where The Potencia Group SA can use it to get sales
and retail feedback," adds Daisy.
Brian will be making a trip to South Africa when the product arrives and give
his new "across the globe" friends a symposium on all of the products and there
sales and marketing strategies that had worked in the USA. At that time he will
also visit with several possible locations to handle the fulfillment of clean
refreshing Piranha Water.
POTENCIA Energy Drink is a 3 year old Latin (African) energy drink. POTENCIA is
made with real fruit concentrate that is imported from Mexico and Central
America but recognized by Latinos from all corners of Mexico, Central America,
South America and the Caribbean.
Piranha Water is a sparkling clean drinking water with the slogan: "Take a bite
out of thirst" a product of Bebida Beverage Company.
Koma Unwind is a new berry flavored Relaxation beverage with all natural
ingredients to calm you mind, body and soul so you can "Chill without a pill".
INFO: www.Potenciaenergydrink.com
www.piranhawater.com
www.potencia.co.za
Safe Harbor: This release may contain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. Statements
contained in this release that are not historical facts may be deemed to be
forward-looking statements. Investors are cautioned that forward-looking
statements are inherently uncertain. Actual performance and results may differ
materially from that projected or suggested herein due to certain risks and
uncertainties including, without limitation, ability to obtain financing and
regulatory and shareholder approvals for anticipated actions.
C. Hoffmann Communications, Inc.
Chris Hoffmann, 714-594-7357
choffmannjr@gmail.com
Copyright Business Wire 2009
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