EMC President of Content Management and Archiving Maps Out Course to Cost-Effective...

EMC President of Content Management and Archiving Maps Out Course to
Cost-Effective Information Management

Cites Rapid Application Composition, Business Process Automation, Integrated
Archiving and Cloud Computing as Key Enablers

ORLANDO, Fla., May 19 /PRNewswire/ -- EMC World -- In his keynote address
today at EMC World 2009, Mark Lewis, President of EMC's Content Management and
Archiving (CMA) Division, declared that cost-effective information management
now and in the future will rest on having a set of technologies that can
maximize information's value while minimizing the cost and time to deploy
applications. He cites rapid application composition, business process
automation, integrated archiving and cloud computing as key enablers for
lowering costs and increasing return on investments.

IT organizations are under continuous pressure to provide rich,
content-enabled business applications that streamline various mission-critical
case-based business processes. With limited resources, they need to leverage
tools that reduce the complexity of application development and deployment as
well as utilize a platform that easily scales to cope with changes to business
requirements. EMC is expanding its solutions initiatives to deliver a
platform for rapid application composition initially focused on applications
that are largely case-oriented revolving around a complex virtual collection
of information that must be managed together through a business process.

"Streamlining and automating business processes is a sure way to save money.
Providing ways to develop and deploy process-centric applications faster and
at a lower cost multiplies the potential savings. But creating a flexible,
adaptive information environment requires moving beyond the typical content
management platform to focus on a composition platform that accelerates
application development," said Lewis. "Our xCelerated Composition Platform
combines fully-integrated technologies, development and deployment tools as
well as best practices to build sophisticated, function-specific applications
without a lot of custom coding. Less customization means that applications
can be developed up to 50 percent faster which results in significant costs
savings, faster time to value and greater return on investment."

To promote this idea of "no coding required," EMC has issued a Designer's
Challenge which kicked off May 18, 2009 and runs through August 3, 2009. The
contest calls on all EMC Documentum customers and partners to build a case
management application. The top three compelling submissions will win cash
prizes. For complete contest details, please go to
https://community.emc.com/docs/DOC-3739.

Compliance is a necessary but expensive cost of doing business today and is
another area where customers can realize additional savings and efficiencies.
According to the new EMC-sponsored IDC study titled "As the Economy Contracts,
the Digital Universe Expands," the amount of information considered
"compliance-intensive," or subject to rules that govern what information must
be stored and accessible to regulating authorities and auditors, will grow
from 23 percent of the Digital Universe in 2008 to 35 percent of the Digital
Universe in 2012. An information infrastructure with good governance must
manage all types of content -- including e-mails, files, documents, reports,
images and rich media -- from a wide variety of sources. Governance includes
protecting sensitive information wherever it resides -- inside or outside the
firewall -- as well as providing the means to easily organize, retain, find
and assemble that information for various purposes. To accomplish this, Lewis
envisions the move away from application-centric management to
information-centric management.

"Application-centric management suffers at the hands of two significant
drawbacks," said Lewis. "First, information policies can't be applied
universally and consistently when each application has a unique approach to
archiving and protecting information. A corporate strategy for retention,
records management and compliance becomes very difficult when managed by each
application. Second, application-centric management makes it difficult to
leverage information that might have value to more than one application."

On the other hand, Lewis believes that central, policy-driven management and
movement of information delivers integrated compliance, risk management and
archiving. It reduces the costs and risks associated with information
retention and disposition by de-duplicating information, leveraging tiered
storage and boosting archiving efficiency across many applications. The EMC
SourceOne product family, which was introduced in April, was specifically
designed to address today's archiving and information governance challenges.
Using an ROI calculator for EMC SourceOne Email Management, Lewis demonstrated
that customers can realize more than 50 percent savings in total cost of
ownership and achieve payback on the solution in as little as 12 months.

Lewis shared that one of the promising tools of information governance is
virtual information management -- policies, metadata proxy objects and
enforcement procedures that are managed centrally while data remains with its
parent application and, in terms of function, is controlled by that
application. Virtualization solves the problem of siloed repositories and
provides that central, policy-driven governance across heterogeneous systems.

Lewis also discussed leveraging cloud computing and cloud storage as another
cost-reduction measure in a challenged economy. A cloud-based infrastructure
will provide customers with the most economical environment to deploy and
operate their content-enabled systems. EMC's content management and archiving
strategy for the cloud comprise several elements including:

-- Deliver EMC's content management and archiving products on virtual
environments
-- Provide tight integration of these products with VMWare vSphere for
dynamic provisioning and automatic optimization of resources
-- Utilize private and public clouds for demonstration, development and
production environments
-- Support and leverage the REST interface to storage clouds

In the CMA Booth #131 at EMC World, EMC will demonstrate content management on
a cloud-optimized storage using EMC Documentum and EMC Atmos. The company
will also demonstrate EMC Documentum CenterStage on the Amazon Elastic Compute
Cloud (EC2) as an example of a public cloud collaboration application.

For more information on EMC World announcements and to view executive keynote
presentations and event photos, please visit the EMC World online newsroom at
www.emc.com/emcworld2009.

About EMC

EMC Corporation (NYSE: EMC) is the world's leading developer and provider of
information infrastructure technology and solutions that enable organizations
of all sizes to transform the way they compete and create value from their
information. Information about EMC's products and services can be found at
www.EMC.com.

EMC and Documentum are registered trademarks of EMC Corporation and its
subsidiaries. xCelerated Composition Platform, EMC SourceOne and EMC Atmos
are trademarks of EMC Corporation. All other trademarks are property of their
respective owners.

SOURCE EMC Corporation

Liza S. Goldberg of EMC Corporation, +1-925-600-5991, goldberg_liza@emc.com