Arima Advances TV Handset Design Through Integration of SMS With Telegent Free-to-Air Mobile TV Feature

SUNNYVALE, CA and TAIPEI, TAIWAN, May 19 (MARKET WIRE)
--
Telegent Systems, the company that makes television mobile, and Arima
Communications Corp., a leading Taiwanese handset ODM company, today
announced that Arima has enhanced its free-to-air TV handset design
incorporating Telegent's mobile TV technology to enable consumers to send
and receive SMS messages while watching live, free broadcast TV. The
SMS-TV feature, which will be commercially available in handset designs
this summer, is targeted towards consumers who want to chat with one
another while watching their favorite programs as well as those who like
to interact with participation TV programs through voting or polling.
Additionally, the design enables operators to use free-to-air mobile TV
to generate revenue from related phone services.

SMS-TV Feature Harnesses Growing Consumer Interest in Interactive TV
Viewing

Arima's SMS-TV handset design addresses accelerating consumer interest in
interacting with social networks while watching TV. A 2007 Parks
Associates survey revealed that roughly one-half of broadband users age
18-24 use instant messaging while watching TV. "Text messaging is one of
the top five most appealing features on a handset," said John Barrett,
Director of Research at Parks Associates. "Integrating SMS with mobile TV
enables a TV viewing experience that young consumers are already very
familiar with."

For fans of participation TV programs, the SMS-TV feature provides a way
to take the interactive TV viewing experience mobile. FremantleMedia,
which produces programs such as Idols, the X Factor and Got Talent,
reports that the Idols franchise has aired more than 129 series in 42
territories and generated more than three billion votes. The SMS-TV
feature, by allowing consumers to send SMS messages while watching TV,
provides an integrated platform for both viewing and interacting with
favorite programs.

Delivers ARPU Value to Operators

For operators, Arima's SMS-TV feature opens the door for generating
incremental SMS and data revenue from free-to-air mobile TV. "Free-to-air
TV handsets are extremely popular with consumers in our core markets,"
said Stephen Hung, vice president of Arima. "In Latin America and other
regions, operators are adding TV handsets to their portfolios to meet this
demand and differentiate their offerings. If a consumer is watching soccer
and can send an SMS to a friend about the game, this interactive action
can drive revenue for the operator and increases the value of the
free-to-air TV feature."

When activated, Arima's SMS-TV feature automatically scales the TV screen
to accommodate an SMS message window beneath it to allow sending and
receiving of SMS messages. The SMS-TV feature can be implemented in both
low-cost and feature phone models.

"Arima has made a significant advancement in TV handset design with the
SMS-TV feature," said Weijie Yun, president and chief executive officer of
Telegent Systems, "particularly because the feature adds value to both
consumers and operators."

Images of the Arima SMS-TV phone can be viewed at:
http://www.telegent.com/news/graphics/arima_smstv.html.

About Telegent Systems

Telegent Systems is a leading fabless CMOS semiconductor company providing
high performance, single-chip solutions enabling free-to-air and
subscription mobile TV in mobile handsets, laptops and netbooks, and other
portable devices. Telegent's solutions make television mobile, delivering
both analog and digital broadcast reception with unparalleled sensitivity
and picture quality in mobile and portable environments, ultra-low power
consumption and the highest integration simplifying device design and
manufacture. For more information, visit www.telegent.com.

About Arima Communications Corp.

Arima Communications was founded in August 1999 as a member of the Arima
Group, specializing in the research, development, manufacturing and
marketing of mobile communications products. The main products are
multi-band GSM / GPRS, 3G/3.5G mobile phones and smart phones. Arima
Communications' strategy is to integrate market research, product design,
R&D, manufacturing, product certification, global logistics and
after-sales service into a comprehensive solution for customers. For more
information about the company, please visit www.arimacomm.com.tw.

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Telegent Contact:
Diana Jovin
VP Corporate Marketing
+1 408-9907092
Email Contact

Arima Contact:
Stephen Hung
Vice President
(+886)2-8227-5341
Email Contact

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