RED Joins Kellogg Innovation Network as Vision Partner for KIN Global 2009

Collaboration is Part of KIN`s Efforts to Engage in Broader Public Dialogue
toward Building Global Prosperity
CHICAGO--(Business Wire)--
The Kellogg Innovation Network (KIN) at Northwestern University`s Kellogg School
of Management announced today that (RED), which engages business and consumer
power in an effort to help eliminate AIDS in Africa, has joined the KIN as a
Vision Partner for KIN Global 2009.

(RED) will be a featured participant in the KIN`s upcoming international summit
on "Building Global Prosperity: Innovation and Action" June 1 to 3 at the
Kellogg School. In addition, the KIN and (RED) are developing a program of
collaborative activities which will include MBA student internships at (RED) in
2010.

The KIN provides a platform for a select group of global leaders in business,
government, non-profit and academia to explore issues, share solutions and build
paths toward sustainable development.

"The collaboration with (RED) reflects the goal of the Kellogg School of
Management to help us redefine the role of leading business schools in the 21st
century, moving beyond a limited notion of success to the more enlightened
imperative of significance," according to Kellogg School Dean Dipak C. Jain.

Since it was created in 2006, (RED) has generated more than $130 million for the
Global Fund (www.theglobalfund.org) to invest in AIDS programs in Africa. One
hundred percent of this money is put to work in Africa through Global Fund
financed grants. (RED) funds are currently supporting grants in four countries
-- Swaziland, Ghana, Rwanda and Lesotho -- and have impacted more than 4 million
lives.

"We are pleased to join the KIN and one of the world`s leading business schools
to advance the dialogue about new models and new ideas to help build global
prosperity," said Susan Smith Ellis, CEO of (RED). "As a leader in thinking
about business innovation, the Kellogg School will be an invaluable resource in
meeting some of the world`s most difficult challenges and, we hope, helping us
reach our goal of eliminating AIDS in Africa."

"While business schools traditionally have focused on training future business
leaders and conducting research, the collaboration with (RED) is part of the
KIN`s effort to expand the Kellogg School`s community and impact, enabling new
collaborations between leaders across a range of sectors and geographies," said
Robert C. Wolcott, co-founder and executive director of the Kellogg Innovation
Network. "There are few public/private collaborations as successful as (RED). At
Kellogg, we hope to support their mission in every way possible and leverage
their experience and insights across our global network."

About (RED) and (PRODUCT) RED

(RED)`s primary objective is to engage the private sector in raising awareness
and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose
products take on the (PRODUCT) RED mark contribute a significant percentage of
the sales or portion of the profits from that product to the Global Fund to
finance AIDS programs in Africa, with an emphasis on the health of women and
children. Current partners are: American Express (U.K. only), Apple, Converse,
Gap, Emporio Armani, Hallmark, Dell, Windows and Starbucks. Since its launch in
the Spring of 2006, more than $130 million has been generated by (RED) for the
Global Fund. (RED) money is at work in Swaziland, Rwanda, Ghana and Lesotho. For
more information, visit http://www.joinred.com.

About the Kellogg Innovation Network

The Kellogg Innovation Network (KIN) is a unique, ongoing forum for select
executives and innovators to meet and discuss internal and industry-wide
challenges, business growth and successful strategies, with thought leaders from
the Kellogg School of Management and beyond. Founded in 2003 by Professors Mohan
Sawhney and Robert C. Wolcott, the KIN directly informs faculty research by
identifying and helping solve real-time challenges facing today`s innovation
leaders. The KIN`s collaborative nature enables academics to define relevant and
timely research problems based on insights from leaders across sectors and
geographies.

About The Global Fund to Fight AIDS, Tuberculosis and Malaria

Since its creation in 2002, the Global Fund has become the dominant financer of
programs to fight AIDS, tuberculosis and malaria, with approved funding of US
$15 billion for programs in 140 countries. The Global Fund supports programs
based on agreed performance targets and disburses money in response to proven
results. So far, programs supported by the Global Fund have averted more than
2.5 million deaths by providing AIDS treatment for 2 million people, TB
treatment for 4.6 million people, and by the distribution of 70 million
insecticide-treated bed nets for the prevention of malaria worldwide. For more
information visit www.theglobalfund.org.

Joe Kopec
Jonathan Dedmon
312.553.0700
The Dilenschneider Group
or
Kristen DaRosa
847.924.2630
Manager, Corporate Relations
Kellogg School of Management, Northwestern University

Copyright Business Wire 2009