Ford and House Party Host 1,000 American Idol Finale Parties Across the Country

IRVINGTON, N.Y. and DETROIT, May 19 /PRNewswire/ -- House Party, a leading
consumer activation and experiential marketing company, is partnering with
Ford Motor Company to encourage thousands of consumers to watch the first
night of the American Idol finale shows on Tuesday, May 19 while obtaining an
exclusive look at the 2010 Ford Fusion, the most fuel-efficient mid-size sedan
in America. More than 15,000 consumers across the United States are
anticipated to be at the parties.

House Party's word-of-mouth marketing platform specializes in engaging
thousands of qualified consumer advocates to host in-home parties where a
brand or product is at the center of the party. Hosts invite their friends
into their homes to hold a fun, authentic party. Each event is tracked and
monitored by a custom-branded micro-site, launched to gather, galvanize and
manage the party community and track the powerful and carefully engineered
outcomes of each House Party event.

"By adding House Party to our marketing mix, we are able to extend our message
and create meaningful grassroots engagements by encouraging consumers to
experience our product line-up in a fun environment with their friends," said
Connie Fontaine, Ford's Brand Content and Alliance Manager.

Hosts of the Ford American Idol House Party will also be given the opportunity
to have a new 2010 Ford Fusion or Fusion Hybrid at their house on the evening
of their party so their guests can experience the car first-hand. A Ford
American Idol House Party representative will be contacting hosts to arrange
the delivery of the vehicle.

In addition, one lucky host will be chosen to drive off with a new 2010
limited edition American Idol inspired Ford Fusion and a trip for two to the
two-day finale of American Idol. However, the host will be selected based on
the amount of votes they receive, similar to the American Idol voting process.
Each host will set up their own voting page and encourage friends and guests
to vote for them. The more votes a host receives the more entries into the
sweepstakes for a chance to win.

The Ford American Idol House Party hosts will be supplied with a party pack,
which will include:

-- Tote bags
-- Napkins, coasters, plates and cups with the Ford logo
-- Cookie Cutters - oval and car shaped
-- Slingbags
-- Blue and white balloons with the Ford logo
-- Notepads
-- American Idol pens
-- Ford Fusion banners

-- Special content DVD with a Former American Idol contestant and
information about the Ford Fusion

"Ford is leveraging a major television event to encourage consumers to gather
their friends and families in their homes," said Kitty Kolding, CEO of House
Party. "It will be a great opportunity for Ford to inform these consumers
about its new Fusion."

Providing an exclusive, hands-on brand experience, House Party activates brand
engagement through peer-to-peer endorsement and a viral online community where
consumer advocates build transactions and excitement for the brand. As a
result, the Ford American Idol House Parties will build buzz before, during
and after the event through a customized online community space. The hosts are
asked to recount their party through photo and video downloads on the House
Party website at www.HouseParty.com, as well as by posting detailed blog
entries.

About House Party
Founded in 2005, House Party is a leading consumer activation and experiential
marketing services company that engages thousands of qualified consumer
advocates who host in-home parties featuring a brand, product or element of
entertainment programming. Managed via a proprietary, customized online
community space for each brand event, consumers engage both in home and online
to explore and promote brands they love. Headquartered in Irvington, NY,
House Party works with such industries as consumer packaged goods, food &
beverage, television, theatrical releases, consumer electronics,
pharmaceutical, toys & games and automotive. Current clients include Sargento,
NBC, Disney, Ford, Microsoft and P&G.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn,
Mich., manufactures or distributes automobiles across six continents. With
about 213,000 employees and about 90 plants worldwide, the company's wholly
owned brands include Ford, Lincoln, Mercury and Volvo. The company provides
financial services through Ford Motor Credit Company. For more information
regarding Ford's products, please visit www.ford.com.

CONTACT: Terese A. Kelly
Director of Public Relations
Office: 914-250-2056
Cell: 973-722-2482
terese.kelly@houseparty.com

Alan Hall
Communications Manager
Ford Motor Company
Office: 313-594-3744
Ahall32@ford.com

SOURCE House Party

Terese A. Kelly, Director of Public Relations, Office: +1-914-250-2056, Cell:
+1-973-722-2482, terese.kelly@houseparty.com; or Alan Hall, Communications
Manager of Ford Motor Company, +1-313-594-3744, Ahall32@ford.com