International News Provider Agence France-Presse Debuts Spanish Language Soccer App as a Turnkey Customizable Mobile Solution for Hispanic Media

WASHINGTON--(Business Wire)--
¡Fútbol Ya!, a photo-rich application covering soccer news from across Latin
America and the world powered by one of the most trusted sources, Agence
France-Presse (AFP), is now available for Hispanic media outlets as a
customizable, branded mobile application.

¡Fútbol Ya! provides up-to-the-minute news from top soccer events, competitions
and a daily-updated photo gallery featuring the most striking soccer images
around. This complete Spanish-language soccer app promises to bring users always
current, always illustrated news from the world of fútbol.

As a part of AFP`s mobile strategy to provide mobile solutions and content to
news outlets, the application is available for complete client customization.
Because of the flexibility of the smartphone platform provided by mobile
software company PointAbout, media organizations can plug local feeds into the
app, in addition to AFP feeds, to customize the look and branding. The news
outlet or brand would then have their own Spanish language soccer application.

"The Hispanic market is a fast growing and a very engaged segment of mobile
media consumers, and we understand Hispanic media outlets` needs to reach this
group. We also understand that soccer news is a really hot topic," said Katie
Juhl, Business Development Manager for AFP North America. "AFP has created
¡Fútbol Ya! so these media organizations can extend their brand and local
content to a broader audience in a very affordable way."

"Because of our application `springboard,` we work with AFP and the media client
to quickly and easily change the look and feel of this app," said Scott Suhy,
Co-founder and CEO of PointAbout. "Because the framework for ¡Fútbol Ya! has
already been built, a media outlet could quickly launch their own application."

¡Fútbol Ya! is available now on the Apple iTunes app store. Soon, a version will
be available for Android as well as other application storefronts.

About AFP

AFP is a global news agency delivering fast, accurate, in-depth coverage 24
hours a day around the world. www.afp.com

About PointAbout

PointAbout harnesses the power of native applications while maintaining the
flexibility of the web through their thin-client springboard. www.pointabout.com

AFP
North America:
Katie Juhl, 202-414-0536
Katie.Juhl@afp.com
or
Latin America:
+54 11 43 90 38 60 (int :36)
amlat.ventas@afp.com

Copyright Business Wire 2009