Contractors Achieve Significant Productivity Gains with Southwire`s Innovative All-in-One SIMpull SolutionsSM

Revolutionary New SIMpull Head, SIMpull TruckSM, Portfolio of Services Speed
Installation
CARROLLTON, Ga.--(Business Wire)--
In what may be the most significant wire and cable installation productivity
boost for electrical contractors in more than 50 years, Southwire has developed
a revolutionary combination of products and services it`s calling SIMpull
SolutionsSM. Field tests have shown a significant reduction in installation time
when contractors combine all or even some of the components found in the new
SIMpull Solutions.

SIMpull Solutions combines:

Southwire`s patented NoLube® SIMpull THHN® cable technology, with either copper
or aluminum color conductors.

Southwire`s new, revolutionary SIMpull Head™
pulling device, a patent pending pulling head that is factory installed
and is delivered attached to the cable.

A new SIMpull TruckSM cable delivery system is available to deliver multiple
reels, to allow cable to be pulled without unloading.

Single parallel reels, cut-to-length multiple color conductors all on one reel.
There`s only one reel to set up instead of the usual four to five.

Color Conductors make it easy to identify phases, requiring fewer steps and
providing a safer installation.

Multiple Customer Service Centers, strategicallylocated across North
America,have expansive inventories and service capabilities and are located
within 24 hours of any job site.

This complete system means there is no setting up of multiple reels for each
pull, no phase-taping the conductors, no making up of pulling heads, no
application of lubricant during the pull, increased safety and reduced material
waste.

"In this tough economic climate, it`s critical for contractors to reduce their
costs and improve efficiency," said Southwire`s Electrical Division President
Jack Carlson. "Our priority when developing new products is to help contractors
increase productivity and reduce their risks. We spent months looking at the
entire cable installation process, and finding ways to streamline each step, to
create all-in-one SIMpull Solutions that combine Southwire`s advantages in
research, manufacturing, distribution and value added services to enable
contractors to make more efficient use of labor and materials."

The foundation for SIMpull Solutions is Southwire`s patented SIM Technology®,
which reduces required installation force and eliminates the need for applying
lubricant to pull conductors through conduit. It also reduces time and materials
for applying and cleaning up lubricant before and after every pull. First
introduced in Romex® SIMpull® and two years ago in SIMpullTHHN cable, SIM
Technology is providing contractors across the country with a better way to
install electrical building wire. Romex SIMpull is the most widely used
residential building wire in the U.S. and SIMpull THHN has been one of the most
successful new product introductions in Southwire`s history.

The SIMpull Head pulling device addresses the labor-intensive task of making up
a pulling head before every pull. Instead, the compact head is simply attached
to the pulling rope with a clevis. There`s less bulk to pull through the conduit
since the SIMpull Head devices are staggered, which makes it easier to pull
conductors through tight multiple 90 degree bends. Southwire is manufacturing
the SIMpull Head pulling devices to match cable sizes 1 through 750 kcmil.

When the pull is complete, the SIMpull Head device and the few inches of copper
or aluminum conductor, which remain inside it, are cut off and can be easily
recycled. This approach also reduces material costs and waste since installers
will no longer need to strip several feet of cable to create a pulling head. The
SIMpull Head devices can be recycled by the contractor or they can be sent back
to Southwire for recycling.

Reels can be delivered from a Southwire Customer Service Center directly to a
job site, already set up on payoff stands on a flatbed SIMpull Truck. In many
cases this allows cable to be pulled directly from the truck without unloading
or leveling the reels.

A typical job with black THHN cable will use an average of 4-5 reels. By using
colored conductors already cut-to-length and paralleled on a single reel,
contractors eliminate the need for phase-taping and the repetitive task of
setting up jacks and leveling for multiple reels. This reduces set up time on
every pull.

The multiple services provided through Southwire`s eight regional Customer
Service Centers, covering 3,000,000 square feet, are an integral part of the new
SIMpull Solutions. Located within a 24-hour delivery time of any U.S. job site,
each Service Center will cut-to-length, parallel color cables and install the
pulling heads, with up to five conductors on a single reel, before shipping to a
job site.

"By simplifying installation practices, this new combination of SIMpull
Solutions means contractors can complete jobs as much as 70 percent faster,
allowing them to be more competitive on bids and improving their profit
margins," said Winn Wise, Senior Vice President, Construction.

Southwire plans to introduce the new SIMpull Solutions, which includes the new
SIMpull Head pulling devices and the SIMpull Truck, over the next several
months, beginning in the Southeast region. For more information, visit
www.southwire.com or call us at 1-888-NoLube0 (1-888-665-8230).

About Southwire Company

A technology leader, Southwire Company is a leading wire and cable provider in
North America, manufacturing building wire and cable, metal-clad (MC) cable,
FlatWire Ready®products, cord products, utility cable products, industrial power
cable, copper and aluminum rod and continuous casting technology. Visit
Southwire`s website atwww.southwire.com.

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Eric Mower and Associates
Jeanne Schweder, 704-916-6173; jschweder@mower.com
or
Southwire
770-832-4242; www.southwire.com

Copyright Business Wire 2009