Avery Dennison Names R. Shawn Neville Group Vice President, Retail Information Services

PASADENA, Calif.--(Business Wire)--
Avery Dennison Corporation (NYSE:AVY) announced today that it has named R. Shawn
Neville to the position of Group Vice President, Retail Information Services. In
this position, Shawn will be a member of the Company's Corporate Leadership Team
and report to Dean A. Scarborough, President and Chief Executive Officer of
Avery Dennison. He will be based in Framingham, Massachusetts and lead three
divisions within the RIS Group: Information and Brand Management, Printer
Systems and Fastener.

"Shawn brings a broad experience base in retail operations, apparel and footwear
brand management, and consumer packaged goods," said Scarborough. "This unique
mix of experience, combined with Shawn's senior leadership skills, will help us
continue to make progress towards our transformation into the best-in-class
supplier to major retailers and apparel brand owners around the World."

Prior to joining Avery Dennison, Shawn served as Chief Executive Officer and
Director of Boathouse Sports, a leading custom team apparel manufacturer and
brand. He has held senior management positions with Footstar, Reebok, and
Striderite including: Chief Executive Officer and President of Footstar's
Athletic retail division, GM of Reebok's North American division, and President
of Keds Group. Shawn started his career in consumer packaged goods with Procter
and Gamble and also worked for VISA USA, leading their retail and direct
marketing industry development. He earned a BSBA degree from the University of
Denver.

Terry Hemmelgarn, the current Group Vice President of the RIS group, will assume
the role of Vice President and General Manager of the Information and Brand
Management Division reporting to Shawn. "Terry has done an outstanding job
leading the transformation to date including the integration of Paxar into the
RIS group," said Scarborough. "Terry's deeper focus on the largest division
within the group, which he has been managing directly for the past year, is
important for us to achieve the goals we have set forth for both the short and
the long term."

Avery Dennison is a recognized industry leader that develops innovative
identification and decorative solutions for businesses and consumers worldwide.
The Company`s products include pressure-sensitive labeling materials; graphics
imaging media; retail apparel ticketing and branding systems; RFID inlays and
tags; office products; specialty tapes; and a variety of specialized labels for
automotive, industrial and durable goods applications. A FORTUNE 500 Company
with sales of $6.7 billion in 2008, Avery Dennison is based in Pasadena,
California and employs more than 36,000 employees in over 60 countries. For more
information, visit www.averydennison.com.

Miller Corporate Center
Media Relations:
David Frail, 626-304-2014
communications@averydennison.com
or
Investor Relations:
Eric M. Leeds, 626-304-2029
investorcom@averydennison.com

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