BMW Motorrad USA Taps MWW Group as AOR

Iconic Brand Looks to MWW Group to Lead GS Lifestyle Campaign Inclusive of
Media Relations, Digital Media and Entertainment Initiatives

EAST RUTHERFORD, N.J., May 19 /PRNewswire/ -- MWW Group (www.mww.com), one of
the nation's top ten public relations firms, announced today that it has been
retained by BMW Motorrad USA to lead a national communications campaign to
promote the brand's lead model, the R 1200 GS motorcycle. MWW Group's
national awareness campaign will target both lifestyle and niche media outlets
while leveraging the services of the company's award-winning Consumer
Lifestyle Marketing and DialogueMedia practices, and celebrity/entertainment
capabilities.

"BMW carries tremendous cachet as a true category leader. While the Company
is best known in the United States for its automobiles, our program is focused
on helping to strengthen its position and influence in the motorcycle
category," said Alissa Blate, executive vice president, global consumer
marketing practice leader at MWW Group. "Through an integrated mix of media
relations, digital media outreach and celebrity relations, the campaign will
focus on generating awareness and interest for the R 1200 GS in mainstream
lifestyle media while also building credibility among cross segment riders."

BMW's R 1200 GS is the Company's flagship motorcycle which enjoys significant
market share in Europe. As the focal point of the lifestyle PR campaign, the
R 1200 GS will create a halo effect for the entire BMW Motorrad brand.

"Our goal is to leverage the worldwide reputation and capabilities of the GS,
to make it equally known in the U.S., as the most authentic and empowering of
any motorcycle. This was an unprecedented action for us; we believe a little
PR effort can more than match the ROI of traditional advertising in this
economy. Authentic coverage from a public relations perspective is much more
effective than paid media coverage," said Laurence Kuykendall, community and
communications manager at BMW Motorrad USA.

About MWW Group
MWW Group is one of the nation's top ten public relations agencies and is
known for its results-driven approach to public relations and "Aim High... and
Deliver" commitment to client service. For the past four years, MWW Group has
been honored with the #1 ranking in the Holmes Report agency client
satisfaction survey. MWW Group achieved top rankings in the categories of
account leadership, strength of account team, creativity, strategy and
planning, and program execution. In 2006, MWW Group was named PR Agency of the
Year by The Holmes Report and Mid-size PR Firm of the Year by PR News, in
recognition of the firm's growth, strategic account leadership and
industry-leading employee retention. MWW Group is part of the Interpublic
Group of Companies (NYSE: IPG).

SOURCE MWW Group

Joe Cohen of MWW Group, +1-201-964-2443, jcohen@mww.com