NASCAR and iRacing to Partner in Online Racing Series

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Tue May 19, 2009 1:28pm EDT

NASCAR Sanctioned Series to Begin at iRacing.com in 2010

CHARLOTTE, N.C., May 19 /PRNewswire/ --  NASCAR and iRacing.com Motorsport
Simulations will join forces to create a NASCAR-sanctioned online racing
series, a new competition division that will be licensed by NASCAR and
organized and hosted by iRacing.  Beginning early in 2010, NASCAR fans
anywhere in the world will be able to log onto the internet and compete
against one another, as well as a number of NASCAR drivers, in an official
NASCAR series featuring digital duplicates of real-world NASCAR cars and
tracks in the most realistic NASCAR racing environment ever created.

"The online world is an ever growing marketplace filled with NASCAR fans. To
provide those fans with the most realistic NASCAR racing environment, iRacing
was the right partner for us," said Blake Davidson, NASCAR managing director
of licensed products.  "Bill France, Jr. had the original vision for this
series more than ten years ago.  He foresaw a day when NASCAR fans could
experience NASCAR's side-by-side racing from the comfort of their own homes;
that day has come.  The iRacing product is so realistic, that a number of our
NASCAR drivers, including Dale Earnhardt, Jr., Brad Keselowski, A.J.
Allmendinger, Marcos Ambrose and Colin Braun are already iRacing members,
which makes it even better. From the beginning, these drivers have raved about
the incredible accuracy of the cars and the tracks that iRacing has produced
and their involvement, along with NASCAR Competition, in the development will
make the experience even more authentic."

More than 12,000 members have signed up for iRacing's online racing service
since it was opened to the public in August, 2008.  iRacing uses
laser-scanning and other advanced technology to produce tracks that are
millimeter-accurate duplicates of their real-world counterparts and race cars
of similar visual and mechanical fidelity.   The inventory of vehicles
currently available to iRacing members features racing cars from Chevrolet,
one of NASCAR's automotive partners, including the Silverado, as raced in the
NASCAR Camping World Truck Series, and versions of the Impala SS as raced both
in the NASCAR Nationwide Series and NASCAR Sprint Cup Series.  iRacing has
either completed or is in the process of building virtually every track on the
2009 NASCAR Sprint Cup schedule.

"Our members are passionate about racing," said John Henry, iRacing's
co-founder and chairman.  "They love to drive, and they love to compete.  And
they do it in the context of their overall love for racing in both the
physical and virtual worlds.  We're pleased that iRacing has been chosen as
the home of NASCAR-Sanctioned Online Racing and expect that many of NASCAR's
most avid fans will find iRacing's NASCAR-sanctioned series a great way to
deepen their connection to and enjoyment of the sport." 

Henry noted that iRacing's online racing is available to anyone with a current
PC, a broadband internet connection and an inexpensive PC-compatible steering
wheel and pedal set (available from most consumer-electronics retailers). 
Subscriptions to iRacing's online service, which permit virtually unlimited
racing, are $19.00 per month, with annual subscriptions available for just
$13.00 per month.  

"This is one form of racing that is affordable to the average racing fan,"
Henry said.  "We provide our members with the opportunity to develop the same
driving skills they see their favorite NASCAR stars using every weekend, for a
fraction the cost of their monthly phone bill."

Henry noted that Earnhardt's enthusiasm for iRacing's vision had helped
sustain the company through four years of pre-release development, and thanked
him for his help in making other drivers and fans aware of the service.

"I've been involved with iRacing since the alpha-testing days, and even used
the service to prepare for my own testing and racing," said Earnhardt, who is
also a member of iRacing's competition committee.  "But the main thing is
being able to get online pretty much anytime and have fun racing with other
people who enjoy it as much as I do.   I've helped iRacing develop their stock
cars, but this isn't something I'd do for money; it's about having fun." 

iRacing currently organizes 12 online road-racing and oval-track series
arranged in a graduated format that permits members to increase their driving
skills as they proceed up the ladder.  The NASCAR-sanctioned series will offer
fans the opportunity to compete under the same organizational umbrella as the
stars they watch compete each weekend, and sometimes to compete head-to-head
with them in the virtual world.

"Across the board, the talent level of the drivers that we see in our sport
today is at an all-time high," said Robin Pemberton, NASCAR vice president for
competition. "To be able to compete against the best, it takes a tremendous
amount of commitment and practice on the part of our drivers. Over the years,
many of our drivers have helped develop their skills by participating in
virtual training like iRacing. It's exciting to now have an online NASCAR
sanctioned series like iRacing that will be entertaining for our fans and help
provide them with a greater understanding of what it takes to be a NASCAR race
car driver."

Further details on the 2010 NASCAR-sanctioned series will be made available
later this year. 

About iRacing.com
iRacing.com was founded in September of 2004 by Dave Kaemmer and John Henry.
Kaemmer was co-founder of Papyrus Design Group, developers of award-winning
racing simulations including NASCAR Racing: 2003 Season and Grand Prix
Legends. Henry is principal owner of the Boston Red Sox and Fenway Sports
Group - the co-owner of Roush Fenway Racing - as well as an avid simracer. The
iRacing team combines more than 100 years of real-world racing experience with
more than 50 years of successful racing simulation development.  The company
has developed numerous corporate relationships in the motorsport industry,
including agreements to develop track simulations with International Speedway
Corporation, Speedway Motorsports, and Panoz Motor Sports Group and vehicles
with General Motors, Riley Technologies, Radical Sportscars, and 600 Racing.
iRacing is the official racing simulation of the Sports Car Club of America,
the Volkswagen Jetta TDI Cup, the Star Mazda Championship and the Skip Barber
Racing School. The service is open to racers and fans of all skill levels from
top-level pros to complete beginners. To join in the fun, go to
www.iRacing.com.


About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the
sanctioning body for one of North America's premier sports. NASCAR is the No.
1 spectator sport - holding 17 of the top 20 highest attended sporting events
in the U.S., and is the No. 2 rated regular-season sport on television. NASCAR
races are broadcast in more than 150 countries and in 20 languages. NASCAR
fans are the most brand loyal in all of sports, and as a result more Fortune
500 companies participate in NASCAR than any other sport.
 
NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR
Nationwide Series, and NASCAR Camping World Truck Series), four regional
series, and one local grassroots series, as well as two international series.
Also part of NASCAR is Grand-Am Road Racing, known for its competition on road
courses with multiple classes of cars. NASCAR sanctions more than 1,200 races
at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona
Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.),
Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.



SOURCE  NASCAR

Tom Sullivan, of NASCAR business communications, +1-704-348-9613, 
tsullivan@nascar.com; or Steve Potter of iRacing.com, +1-781-271-1925 or
Steve.Potter@iRacing.com
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